Zero to Eight: Children's Media Use in America, 2013 (ICPSR 37491)

Version Date: Dec 19, 2019 View help for published

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Common Sense Media


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This data is from a large-scale, nationally representative survey, the second in Common Sense's series on children's media use; the first was conducted in 2011 (Zero to Eight: Children's Media Use in America). By replicating the methods used in 2011, the study documented how children's media environments and behaviors have changed. The study universe were parent's of children ages 0 to 8 in the U.S., and covered media ranging from books/reading and music to mobile interactive media like smartphones and tablets.

Common Sense Media. Zero to Eight: Children’s Media Use in America, 2013. Inter-university Consortium for Political and Social Research [distributor], 2019-12-19.

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Inter-university Consortium for Political and Social Research

2013-05-21 -- 2013-06-13
  1. For additional information on the Zero to Eight: Children's Media Use in America study, please visit the Common Sense Media website.

The purpose of this study was to gather reliable data about children's media use, including which platforms they are using, the activities or content they are engaging in, and how media use varies by age, gender, and socioeconomic status.

This web-based survey uses a probability-based online panel to represent the United States. Respondents were randomly recruited using address-based sampling and random digital dial telephone surveys. The survey questionnaire was offered in English and Spanish.

This report is based on a nationally representative survey of 1,463 parents of children age 8 and under including an over-sample of African-American and Latino parents. It uses a probability-based online panel designed to be representative of the United States. Members of the panel were randomly recruited to participate using address-based sampling and random-digit-dial telephone surveys. Households that were not already online were provided with notebook computers and dial-up Internet access for the purpose of participating.


Parents of children who are between the ages of 0 to 8.




This collection contains two weight variables: WEIGHT1 (Sample weights for all qualified respondents), and WEIGHT2 (Sample weights for all qualified respondents per race group).