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This study of 132 adults in managerial, personnel, and supervisory positions in private firms in the Detroit metropolitan area in 1972 provides information on affirmative action in the workplace, as well as company products, type and structure, management style, and profitability. Data are provided on respondents' firms' product lines and services, labor force, assets, profit margins and revenues, salaries and wages, stocks, use of computer technology, supervisors' duties and roles, pension plans, recruitment methods, unions, rates of promotion, dress codes, and work processes. Other items explored respondents' attitudes toward government's efforts to eliminate employment-based racial discrimination, and white collar and blue collar jobs. Demographic variables specify sex, race, education, income, religion, political party affiliation, length of residence in the Detroit area, and length of time in current job and position.

This survey focused on factors that influence social change in the Michigan tri-county area of Oakland, Macomb, and Wayne counties and the changes that have occurred over time with respect to different ethnic groups and women. Respondents' opinions were sought on issues such as job discrimination, including pay and promotion on the basis of race, ethnicity, or gender, factors that influence employers in hiring decisions, such as experience in line of work, formal education, references, looks and appearance, age, race, and gender, possible reasons for Blacks' having worse jobs, income, and housing than Whites, and factors that affect this situation, such as racial discrimination, perceived inferior ability, lack of educational opportunities, and lack of motivation on the part of Blacks. The survey also elicited respondents' views on factors influencing residential segregation, including the lack of affordable housing for African Americans and other ethnic minorities and the lack of Whites' acceptance of these ethnic minority groups in White neighborhoods. Other variables probed respondents' attitudes toward interracial marriage, segregated and desegregated schools, all-Black male and all-Black female public schools, nonviolent and violent means of social change among Blacks, government legislative measures such as the cut in welfare cost, parental approval for under-age abortion, the amount of federal taxes paid, and affirmative action for women and African Americans in job training, education, hiring, and promotion. Also explored were respondents' feelings about the quality of city and neighborhood services, public schools, crime, and the desirability of living in Wayne, Oakland, and Macomb counties and some of the suburbs around Detroit. Additional variables examined respondents' views on comparative wealth and intelligence among ethnic groups such as Asians, Blacks, Hispanics, Arab Americans, and Whites, the degree of discrimination toward Hispanics, Blacks, Asians, and women, and the high degree of self-reliance among immigrant groups and nationalities in the United States as compared to United States minorities such as African Americans. Questions on the respondents' educational background covered the level of education and professional qualifications. Additional information gathered by the survey includes duration of residence in the tri-county area and at the current residence, place of previous residence, employment status, place of employment, mode of transportation to work, income, current debts and assets, job benefits, previous military service, information on family and household members, religious denomination, presidential candidate preference, age, race, ethnicity, skin tone if Black, marital status, and gender.