Market Dominance of GCash in the Philippine Digital Payment Ecosystem: A Secondary Data Analysis (ICPSR 309020)
Abstract
The rapid expansion of digital payment systems has transformed financial transactions in the Philippines, with mobile wallet platforms becoming central to everyday economic activities. This study examines the market dominance of GCash within the Philippine digital payment ecosystem using a secondary data analysis approach. Data were synthesized from official statistics, industry reports, and fintech market analyses to examine trends in digital payment adoption, mobile wallet usage, merchant integration, and market growth. Findings indicate an increase in digital payment adoption, with the share of digital retail payments rising from approximately 1% in 2013 to 57.4% in 2024. Concurrently, GCash experienced user expansion, growing from 20 million registered users in 2019 to more than 81 million in 2023, alongside a merchant network exceeding 2.5 million partners nationwide. Comparative analysis also shows that GCash maintains the most comprehensive service ecosystem among Philippine e-wallet platforms, contributing to its widespread adoption among consumers and small businesses. The results suggest that platform accessibility, trust, convenience, and network effects contribute to the platform’s dominant position. This study provides empirical insight into the structural and behavioral factors shaping digital payment adoption in the Philippines and highlights the role of fintech platforms in supporting the country’s expanding digital economy.
Novel approaches to analyze consumer behavior and policies to promote sustainable consumption (ICPSR 214901)
ECIN Replication Package for "Price Matching in Online Retail" (ICPSR 207843)
Examining the Structure, Organization, and Processes of the International Market for Stolen Data, 2007-2012 (ICPSR 35002)
These data are part of NACJD's Fast Track Release and are distributed as they were received from the data depositor. The files have been zipped by NACJD for release, but not checked or processed except for the removal of direct identifiers. Users should refer to the accompanying readme file for a brief description of the files available with this collection and consult the investigator(s) if further information is needed.
This study was designed to understand the economic and social structure of the market for stolen data on-line. This data provides information on the costs of various forms of personal information and cybercrime services, the payment systems used, social organization and structure of the market, and interactions between buyers, sellers, and forum operators. The PIs used this data to assess the economy of stolen data markets, the social organization of participants, and the payment methods and services used.
The study utilized a sample of approximately 1,900 threads generated from 13 web forums, 10 of which used Russian as their primary language and three which used English. These forums were hosted around the world, and acted as online advertising spaces for individuals to sell and buy a range of products. The content of these forums were downloaded and translated from Russian to English to create a purposive, yet convenient sample of threads from each forum.
The collection contains 1 SPSS data file (ICPSR Submission Economic File SPSS.sav) with 39 variables and 13,735 cases and 1 Access data file (Social Network Analysis File Revised 04-11-14.mdb) with a total of 16 data tables and 199 variables.
Qualitative data used to examine the associations and working relationships present between participants at the micro and macro-level are not available at this time.
Eurobarometer 79.2: Internal Market, Cultural Activities, Non-Urban Road Use, Science and Technology, and Undeclared Work and Tax Fraud, April-May 2013 (ICPSR 35505)
The Eurobarometer series is a unique cross-national and cross-temporal survey program conducted on behalf of the European Commission. These surveys regularly monitor public opinion in the European Union (EU) member countries and consist of standard modules and special topic modules. The standard modules address attitudes towards European unification, institutions and policies, measurements for general socio-political orientations, as well as respondent and household demographics. In Eurobarometer 79.2 the standard Eurobarometer module is not included however respondent and household demographics are included. The special topic modules address such topics as agriculture, education, natural environment and resources, public health, public safety and crime, and science and technology.
This round of Eurobarometer surveys cover the following special topics: (1) internal market (2) cultural activities (3) non-urban road use, quality and tolls (4) science and technology, and (5) undeclared work and tax fraud. In regard to the internal market, opinions were collected on the frequency of online purchases, technology used to make orders, types of goods purchased, problems experienced with online shopping, reasons why respondents do not purchase products online from other EU member states and distrust of online retailers. Respondents were asked if they were ever employed in an European state other than their home country and ways to assess quality of professional service providers. In queries on cultural activities, the frequency in which respondents visit museums, the cinema, public libraries in their home country and other EU countries were recorded as well as why they did not participate in cultural activities. Respondents were also asked if they participated in expressive arts such as dancing, writing poems, handicrafts, or playing musical instruments. In regard to non-urban road tolls respondents are polled on the frequency in which they use roads outside of cities, the quality and amount of congestion on those roads, purpose for using those roads. Opinions were collected on whether the government should spend more money on roads and their willingness to pay higher tolls. In the science and technology section, there are questions about interests in and knowledge of developments in science and technology, whether family members have formal credentials in science and technology, their source of information about the latest developments. Additionally, respondents were asked about the usefulness of science and technology. Lastly as it relates to undeclared work in the European Union respondents were asked if they know people who do not declare income, their awareness of the risk of getting caught, the consequences of getting caught and opinions on reasons for doing undeclared work.
Demographic and other background information collected includes age, gender, nationality, marital status and parental relations, occupation, age when stopped full-time education, household composition, ownership of a fixed or a mobile telephone and other durable goods, difficulties in paying bills, level in society, and Internet use. In addition, country-specific data includes type and size of locality, region of residence, and language of interview (select countries).