Navigating the New North: Data Insights About the Changing Canadian Consumer Patterns

Long-standing relationships and consumer behaviour between Canada and the United States experienced a significant shift in 2025, in part due to trade negotiations between the two nations. Canadians reacted to these changes by promoting a ‘buy-Canadian’ focus and choosing to travel less frequently to the United States.

Using data from Statistics Canada and other Canadian sources, we will discuss how these trends are reflected in the data and will highlight how socio-economic conditions have changed during this period of transformation between our neighbouring countries.

The slides from this webinar are available at https://myumi.ch/qZ74M. Additional accessibility notes/description can be found at https://myumi.ch/MkP2R.

This webinar is part of the 2026 ICPSR Data Fair @ Love Data Week. For more information, please visit myumi.ch/ICPSRLoveDataWeek.