NYT: Quantitative literacy in demand in job market

A New York Times article published Sunday titled "Ad Companies Face a Widening Talent Gap" outlines the problems employers are having finding job candidates with quantitative skills.

Statistical analysis is one of the skills advertising agencies are having trouble finding, the article said, and employers often search for months to find appropriate candidates.

The piece goes on: "The digital talent gap is driven in part by the enormous amount of user data that ad tech companies are collecting for agencies and marketers -- data that is instrumental in directing ads to consumers and analyzing trends. New hires are needed for a variety of tasks, including writing code, creating digital advertisements, Web site development and statistical analysis."

ICPSR provides many opportunities for undergraduate and graduate students to hone their quantitative skills, including the Summer ProgramTeachingWithData.org, and the Online Learning Center.

Oct 31, 2011

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