Evaluation of the Balance Calories Initiative, 2016 Baseline, Alabama and Mississippi (ICPSR 37110)
Version Date: Dec 17, 2018 View help for published
Principal Investigator(s): View help for Principal Investigator(s)
Deborah (Deborah Ann) Cohen, Rand Corporation
https://doi.org/10.3886/ICPSR37110.v1
Version V1
Summary View help for Summary
The Evaluation of the Balance Calories Initiative collection includes datasets consisting of intercept interviews of adults and adolescents regarding their beverage consumption. This data was collected as part of an evaluation of the Balance Calories Initiative (BCI) campaign. The BCI is a campaign launched by the top three American beverage companies (Coca-Cola, Dr Pepper, and Pepsi) to help Americans reduce their consumption of sugar from beverages, especially through increasing interest in low- and no-calorie beverages. The BCI began in 2015, and was introduced to the Mississippi Delta region and Montgomery, Alabama in 2016. Researchers conducted point-of-purchase interviews in the South Delta and Montgomery communities to study the BCI campaign progress in predominantly low-income neighborhoods. Two non-BCI comparison communities matched by population and socio-demographic composition in the region, the North Delta of Mississippi and Birmingham, AL, were also included. Participants were recruited outside of retail food outlets, primarily grocery stores and big box stores, but also restaurants and convenience stores.
Demographic information in this collection include sex, age, race, education level, employment status, marital status, and categorical income.
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Subject Terms View help for Subject Terms
Geographic Coverage View help for Geographic Coverage
Smallest Geographic Unit View help for Smallest Geographic Unit
County
Distributor(s) View help for Distributor(s)
Time Period(s) View help for Time Period(s)
Date of Collection View help for Date of Collection
Sample View help for Sample
Participants were customers outside food retail outlets who were invited to answer the survey. They were offered an incentive of a $5.00 gift card to complete the survey. Retail outlets included grocery stores, supermarkets, convenience stores, and restaurants within the intervention and comparison communities.
Time Method View help for Time Method
Universe View help for Universe
Customers of food retail outlets in the Mississippi Delta and in Montgomery and Birmingham, Alabama.
Unit(s) of Observation View help for Unit(s) of Observation
Data Type(s) View help for Data Type(s)
Mode of Data Collection View help for Mode of Data Collection
Response Rates View help for Response Rates
The study had 12,587 potential participants, including 8,875 adults and 3,328 children. Overall refusal rates were low, with 8.7 percent of females and 12.3 percent of males refusing participation. The refusal rate was 7.6 percent among African Americans, 21.8 percent among whites, and 24.6 percent among Latinos.
HideOriginal Release Date View help for Original Release Date
2018-12-17
Version History View help for Version History
2018-12-17 ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:
- Checked for undocumented or out-of-range codes.
Notes
The public-use data files in this collection are available for access by the general public. Access does not require affiliation with an ICPSR member institution.
ICPSR usually offers files in multiple formats for researchers to be able to access data and documentation in formats that work well within their needs. If you have questions about the accessibility of materials distributed by ICPSR or require further assistance, please visit ICPSR’s Accessibility Center.