Qualitative Research Methods (Chapel Hill, NC)


  • Paul Mihas, University of North Carolina at Chapel Hill

This workshop presents strategies for analyzing and making sense of qualitative data. Both descriptive and interpretive qualitative studies will be discussed, as will more defined qualitative approaches such as grounded theory, narrative analysis, and case study. The course will briefly cover research design and data collection but will largely focus on analysis. In particular, we will consider how researchers develop codes and integrate memo writing into a larger analytic process. The purpose of coding is to provide a focus to qualitative analysis; it is critical to have a handle on your coding practices as you move deeper into analysis. The course will present coding and memo writing as concurrent tasks that occur during an active review of interviews, documents, focus groups, and/or multi-media data. We will discuss deductive and inductive coding and how a codebook evolves, that is, how codes might emerge and shift during analysis. Managing codes includes developing code hierarchies, identifying code "constellations," and building multidimensional themes. The class will present memo writing as a strategy for capturing analytical thinking, inscribed meaning, and cumulative evidence for emerging meaning. Memos can also resemble early writing for reports, articles, chapters, and other forms of presentation. Researchers can also mine memos for codes and use memos to build evocative themes and theory. Coding and memo writing are discussed in the context of data-driven qualitative research beginning with design and moving toward presentation of findings. One module of the course will be devoted to learning a qualitative analysis software package, ATLAS.ti. The methods discussed in the course will be applicable to qualitative studies in a range of fields, including the behavioral sciences, social sciences, health sciences, and business.

Fee: Members = $1500; Non-members = $2800

Tags: Qualitative Research Methods

Course Sections

Section 1

Location: University of North Carolina -- Chapel Hill, NC

Date(s): August 2 - August 4

Time: 9:00 AM - 5:00 PM


  • Paul Mihas, University of North Carolina at Chapel Hill