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Survey of Consumer Attitudes and Behavior, Fall 1963 (ICPSR 3623)

Principal Investigator(s): University of Michigan. Survey Research Center. Economic Behavior Program


This survey was undertaken to assess consumer sentiment and buying plans, as well as to gauge attitudes toward the atomic test ban treaty and its implication for the business environment, the tax reduction, the unemployment problem, and the automobile market, and to provide information about geographic mobility of adults of working age within different labor market areas. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, recession, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as respondents' appraisal of present market conditions for purchasing these items. Other variables probe respondents' opinions of the Cold War between the former Soviet Union and the West, the nuclear test ban treaty, the proposed government tax reduction, and the effect of all of these on business conditions, as well as their assessment of their financial status relative to the previous year. Also provided are respondents' psychological profiles, their reasons for moving within the different labor market areas, and their mode of transportation when they moved. Demographic variables provide information on age, place of birth, race, sex, religion, education, marital status, occupation, and family income.

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Study Description


University of Michigan, Survey Research Center, Economic Behavior Program. SURVEY OF CONSUMER ATTITUDES AND BEHAVIOR, FALL 1963. ICPSR version. Ann Arbor, MI: Institute for Social Research, Social Science Archive [producer], 1974. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1999.

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Scope of Study

Subject Terms:    automobiles, Cold War, consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, disposable income, domestic markets, durable goods, economic conditions, employment, housing costs, inflation, interest rates, labor markets, labor mobility, national economy, personal finances, price fluctuations, purchasing, recession, tax cuts, unemployment

Geographic Coverage:    United States

Date of Collection:   

  • 1963-10--1963-12

Universe:    All families living in continental United States dwelling units, exclusive of those on military reservations.

Data Type(s):    survey data

Data Collection Notes:

The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.


Sample:    One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 74 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.

Data Source:

personal interviews


Original ICPSR Release:   1984-05-11

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