Affect, Reason, and Decision Making (ICPSR 24610)

Version Date: Sep 22, 2009 View help for published

Principal Investigator(s): View help for Principal Investigator(s)
Paul Slovic, Decision Research; Melissa Finucane, Decision Research; Ali Alhakami, Imam Muhammad Ibn Saud Islamic University (Saudi Arabia). Psychology Department

https://doi.org/10.3886/ICPSR24610.v1

Version V1

This study examines the commonly observed inverse relationship between perceived risk and perceived benefit. The researchers proposed that this relationship occurs because people rely on affect when judging the risk and benefit of specific hazards. The study tested and confirmed the hypothesis that providing information designed to alter the favorability of one's overall affective evaluation of an item (say nuclear power, natural gas, and food preservatives) would systematically change the risk and benefit judgments for that item. The study suggests that people seem prone to using an "affect heuristic" which improves judgmental efficiency by deriving both risk and benefit evaluations from a common source -- affective reactions to the stimulus item.

Slovic, Paul, Finucane, Melissa, and Alhakami, Ali. Affect, Reason, and Decision Making. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2009-09-22. https://doi.org/10.3886/ICPSR24610.v1

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National Science Foundation (SBR 9422754), National Science Foundation (SBR 9709307)
Inter-university Consortium for Political and Social Research
1995
1997-08 -- 1999-07

For a more detailed description of the study design, results, and discussion, please see the Finucane et al. paper included in the ICPSR codebook.

The purpose of this study was to re-examine the commonly observed inverse relationship between perceived risk and perceived benefit.

Convenience sample.

College students.

individual
experimental data

2009-09-22

2018-02-15 The citation of this study may have changed due to the new version control system that has been implemented. The previous citation was:
  • Slovic, Paul, Melissa Finucane, and Ali Alhakami. Affect, Reason, and Decision Making. ICPSR24610-v1. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2009-09-22. http://doi.org/10.3886/ICPSR24610.v1

Notes

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