Survey of Consumer Attitudes and Behavior, Fall 1961 (ICPSR 3628)

Published: Feb 16, 1992

Principal Investigator(s):
University of Michigan. Survey Research Center. Economic Behavior Program


Version V1

This survey was undertaken to assess consumer sentiment and buying plans, respondents' satisfaction with the appliances owned, and their opinions about the Cold War between the former Soviet Union and the West and its perceived effect on taxes and the economy, as well as their assessment of the possibility of an outbreak of a major world war in the near future. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, tax reduction, recession, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as their appraisals of present market conditions for purchasing these items. Other variables probe respondents' satisfaction with their location, neighborhood, and living space, and their assessment of their financial status relative to the previous year. Information is also provided on savings. Demographic variables provide information on age, sex, race, marital status, education, occupation, and family income.

University of Michigan. Survey Research Center. Economic Behavior Program. Survey of Consumer Attitudes and Behavior, Fall 1961. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1992-02-16.

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1961-10 -- 1961-12

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One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 48 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.

All families living in continental United States dwelling units, exclusive of those on military reservations.

personal interviews

survey data




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