Survey of Consumer Attitudes and Behavior, Summer 1963 (ICPSR 3622)

Principal Investigator(s): University of Michigan. Survey Research Center. Economic Behavior Program


This survey of consumer attitudes and expectations includes detailed information on old age insurance and private pension plans and their effect on the functioning of the economy, as well as information on the respondents' actual and expected family size. Questions were asked to help determine how pension plans influenced the attitudes and behavior of people long before their retirement. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, recession, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as respondents' appraisals of present market conditions for purchasing these items. Other variables probe respondents' opinions on a proposed government tax reduction and its effect on business conditions or employment, their own financial status relative to the previous year, and the Cold War between the former Soviet Union and the West. Data are also provided on respondents' house maintenance, total liquid assets, and savings and investments. Demographic variables provide information on age, sex, race, marital status, religion, education, occupation, and family income.

Series: Survey of Consumer Attitudes and Behavior Series

Access Notes

  • One or more data files in this study are set up in a non-standard format, such as card image format. Users may need help converting these files before they can be used for analysis.

  • Data in this collection are available only to users at ICPSR member institutions. Please log in so we can determine if you are with a member institution and have access to these data files.

  • ICPSR Logo

    This study is provided by ICPSR. ICPSR provides leadership and training in data access, curation, and methods of analysis for a diverse and expanding social science research community.


Dataset - Download All Files (7.881 MB)

Study Description


University of Michigan, Survey Research Center, Economic Behavior Program. SURVEY OF CONSUMER ATTITUDES AND BEHAVIOR, SUMMER 1963. ICPSR version. Ann Arbor, MI: Institute for Social Research, Social Science Archive [producer], 1974. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1999.

Persistent URL:

Export Citation:

  • RIS (generic format for RefWorks, EndNote, etc.)
  • EndNote XML (EndNote X4.0.1 or higher)

Scope of Study

Subject Terms:    consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, disposable income, durable goods, economic conditions, employment, family size, financial assets, income tax, inflation, interest rates, long term care insurance, pension plans, personal finances, price fluctuations, purchasing, retirement planning, savings, shopping, tax cuts

Geographic Coverage:    United States

Date of Collection:   

  • 1963-07--1963-09

Universe:    All families living in continental United States dwelling units, exclusive of those on military reservations.

Data Type(s):    survey data

Data Collection Notes:

The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.


Sample:    One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 73 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.

Data Source:

personal interviews


Original ICPSR Release:   1984-05-11

Related Publications


Metadata Exports

If you're looking for collection-level metadata rather than an individual metadata record, please visit our Metadata Records page.

Download Statistics