CBS News Polling America, March 17-19, 1991 (ICPSR 9865)

Published: Nov 19, 2009

Principal Investigator(s):
CBS News

Version V2

This general survey elicited opinions on a variety of topics including the Persian Gulf War, peace in the Middle East, paying more federal tax in order to accomplish certain objectives, and estimates of how many Americans cheat on their income tax. Those surveyed were also asked whether Japanese or American cars were a better value, and whether greater fuel efficiency or safety devices such as air bags would be preferred if the respondent was buying a new car and was able to spend an additional five hundred dollars on one of these features. Questions on economic matters probed for the likelihood of an adult in the respondent's family being out of work and actively looking for a job within the next 12 months, and the length of time the respondent could live on savings if the chief wage earner lost his/her job. Health and family issues focused on whether physician-assisted suicide should be allowed, whether the respondent would consider taking his/her life if stricken with a disease that would eventually destroy both mind and body, whether race should be a factor in adoption, the permanence of adoption, whether someone should consider marrying a person they are not in love with, and whether people get married with the expectation that their marriage will last forever. Additional questions pertained to professional baseball, the specific feature of his/her physical appearance that the respondent would change, and the respondent's perception of how he/she looks in a bathing suit. Background information includes marital status, employment, political party affiliation, education, age, race, and family income.

CBS News. CBS News Polling America, March 17-19, 1991. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2009-11-19.

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1991-03-17 -- 1991-03-19

1991-03-17 -- 1991-03-19

A weight variable has been included that must be used in any analysis. Area codes, exchange codes, and telephone numbers have been recoded to "999" and names of respondents have been blanked for reasons of confidentiality.

A variation of random digit dialing using primary sampling units (PSUs) was employed, consisting of blocks of 100 telephone numbers identical through the eighth digit and stratified by geographic region, area code, and size of place. Within households, respondents were selected using a method developed by Leslie Kish and modified by Charles Backstrom and Gerald Hursh (see Backstrom and Hursh, SURVEY RESEARCH [Evanston, IL: Northwestern University Press, 1963]).

Adult population of the United States aged 18 and over, having telephones at home.

telephone interviews

survey data



2009-11-19 SAS, SPSS, and Stata setups have been added to this data collection.

1993-02-14 ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:

  • Created variable labels and/or value labels.


  • Data in this collection are available only to users at ICPSR member institutions.

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