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"CBS Morning News" Shopping Habits and Lifestyles Poll, January 1989 (ICPSR 9230)

Principal Investigator(s): CBS News


This data collection focuses on the shopping habits and life styles of the survey respondents. Questions included whether the respondent felt shopping for clothes was a chore or a pleasure, whether the respondent made a point of buying clothes on sale or ever bought clothes from a mail-order catalog, whether the respondent spent more or less than one thousand dollars for clothing in 1988, whether Nancy Reagan"s or Barbara Bush"s fashion style was more appealing, and how frequently the respondent bought things he or she did not really need. Additional topics covered include divorce, living together outside of marriage, the proper age for a man or woman to marry, the sexual activity of senior citizens, rumors that Elvis Presley was still alive, and changes in life style caused by concerns about AIDS. Background information on individuals includes party affiliation, age, marital status, sex, and education.

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Dataset - Download All Files (0.246 MB)

Study Description


CBS News. "CBS MORNING NEWS" SHOPPING HABITS AND LIFE STYLES POLL, JANUARY 1989. New York, NY: CBS News [producer], 1989. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1990. https://doi.org/10.3886/ICPSR09230.v1

Persistent URL: https://doi.org/10.3886/ICPSR09230.v1

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Scope of Study

Subject Terms:    consumer behavior, demographic characteristics, lifestyles, public opinion, purchasing, shopping, social values

Geographic Coverage:    United States

Time Period:   

  • 1989-01-29

Date of Collection:   

  • 1989-01-29

Universe:    Adults aged 18 and over in the United States.

Data Type(s):    survey data

Data Collection Notes:

This file contains a weight variable that must be used in any analysis. The data contain blanks, and telephone exchanges have been recoded to "999" for reasons of confidentiality.


Sample:    Stratified random digit dialing.

Data Source:

telephone interviews


Original ICPSR Release:   1990-05-01


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