Televised Presidential Campaign Impact on Voters: 1972 Panel, Syracuse, New York (ICPSR 7989)

Version Date: Feb 16, 1992

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Principal Investigator(s):
Thomas E. Patterson; Robert D. McClure

https://doi.org/10.3886/ICPSR07989.v1

Version V1

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Summary

The major purpose of this study was to investigate the impact of television on voters during a presidential campaign. Of particular interest were the effects of television news and televised political advertising on people's political images and information. The interviews centered on respondents' use of television and their views on candidates and issues. Respondents were also asked about orientations such as party loyalty, which, while unlikely to be influenced directly by television, might mediate communication effects. The study was designed as a panel, with three pre-election personal interviews and one post-election telephone interview conducted with a random sample of adults living in the Syracuse, New York, metropolitan area. In the first survey in early September, 731 respondents were interviewed, and 650 of these were reinterviewed in early October, and again in early November, just before election day. Finally, 676 of the original 731 respondents were contacted for the brief post-election telephone interview. The data are organized in one file containing all four surveys in a single record for each respondent.

Citation

Patterson, Thomas E., and McClure, Robert D. Televised Presidential Campaign Impact on Voters:  1972 Panel, Syracuse, New York. Inter-university Consortium for Political and Social Research [distributor], 1992-02-16. https://doi.org/10.3886/ICPSR07989.v1

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Subject Terms

Geographic Coverage

Distributor(s)

Inter-university Consortium for Political and Social Research
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Time Period(s)

1972

Date of Collection

1972-09 -- 1972-11
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Sample

Random sample.

Universe

Adults living in the Syracuse, New York, metropolitan area in 1972.

Data Source

telephone interviews

Data Type(s)

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Original Release Date

1984-05-08

Version History

2018-02-15 The citation of this study may have changed due to the new version control system that has been implemented. The previous citation was:
  • Patterson, Thomas E., and Robert D. McClure. Televised Presidential Campaign Impact on Voters: 1972 Panel, Syracuse, New York. ICPSR07989-v1. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1982. http://doi.org/10.3886/ICPSR07989.v1
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Notes