National Skiing Market Survey, 1978 (ICPSR 7801)

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This survey was conducted in 1978 to determine the nature of the national market that existed for snow skiers and snow skiing equipment. There were three distinct types of respondents: (1) active skiers, i.e., individuals who had skied since November 1977, (2) inactive skiers, i.e., individuals who had skied in the past but not since November 1977, and (3) potential skiers, i.e., individuals who had never skied, but might try in the next few years. Part 1 contains data for 601 active skiers, e.g., preferences for, skill level, and number of years experience in downhill and cross-country skiing, the locations (both within and outside the United States) where respondents had skied, number of days skied in the past season, type and duration of ski vacations, and total days skiing over the past five years. Other data include projected increase or decrease in participation level, attitude toward cost of ski-related items, and whether cost had kept respondents from skiing. Part 2 contains more data gathered from the same group of active skiers, including preferences for skiing alone or with others, adequacy of ski facilities, and images of downhill skiing. This file also supplies respondent background information, e.g., age, sex, marital status, employment of spouse, number of children, occupation, number of times moved in last five years, place of residence, income, and education. Part 3 contains data for 676 inactive skiers, with the same variables as Part 1, plus data for the number of years since last skied, reasons for not skiing since then, and when resumption of skiing would occur. This file also records inactive skiers' preferences for skiing alone or with others, adequacy of ski facilities, and images of downhill skiing. Part 4 contains background data gathered from the 676 inactive skiers. Part 5 provides data on 1,003 potential skiers, e.g., interest in skiing, readership about and television viewing of skiing, members of the family who had ever skied, reasons for not taking up skiing, whether cost was a contributing factor for not skiing, adequacy of ski facilities, attitude toward the cost of ski-related items, images of downhill skiing, and ownership of various recreational equipment. Part 6 contains additional data for the same group of potential skiers, e.g., recreational activities respondents would choose to participate in and states where respondents would choose to ski. The same types of background information collected in Parts 2 and 4 are contained in this file as well.

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