Survey of Consumer Attitudes and Behavior, Fall 1974 (ICPSR 7524)

Version Date: Aug 24, 2022

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Principal Investigator(s):
University of Michigan. Survey Research Center. Economic Behavior Program

Series:

https://doi.org/10.3886/ICPSR07524.v2

Version V2 ()

  • V2 [2022-08-24]
  • V1 [1992-02-16] unpublished
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Summary

This survey was undertaken to assess consumer sentiment and buying plans. Open-ended questions were asked concerning evaluations and expectations about personal finances, employment, recession, price changes, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, and respondents' appraisals of present market conditions for purchasing houses and other durables. Other variables probe respondents' degree of satisfaction with the amount of money in their savings accounts, their assessment of their financial status relative to the previous year and to that of their parents at a comparable age, their views of government and government officials, government's role in improving the quality of life, and future energy supply, as well as feelings about their lives, satisfaction with life in the United States, and their income and jobs. Data are also provided on their knowledge of current affairs, as well as their opinion of the relative merits of small cars and standard full-size cars and small foreign and American cars, penalties for marijuana use, their treatment by public officials, freedom to make public speeches against democracy, communism in the United States and free speech, the United States government's help to the South Vietnamese government, government support for the rights of Black people, racial desegregation, Black activism, preferred means of social change, causes of crime and lawlessness, monetary drive of lawyers and doctors and the state of the public good, and unionization of workers. Information is also provided on respondents' car ownership and plans to buy a new one, political party identification, self-identified ideological position, political party candidate preference, and the state of health of respondents' parents, including the kind of health care and physical assistance provided to them. Demographic variables provide information on respondents' age, sex, race, marital status, education, occupation, religion, employment status, and family income.

Citation

University of Michigan. Survey Research Center. Economic Behavior Program. Survey of Consumer Attitudes and Behavior, Fall 1974. Inter-university Consortium for Political and Social Research [distributor], 2022-08-24. https://doi.org/10.3886/ICPSR07524.v2

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Subject Terms

Geographic Coverage

Smallest Geographic Unit

Primary Sampling Units (PSUs)

Distributor(s)

Inter-university Consortium for Political and Social Research
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Time Period(s)

1974 (Fall)

Date of Collection

1974 (Fall)

Data Collection Notes

  1. Additional information on the Surveys of Consumers can be found by visiting the Surveys of Consumers Website.
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Study Purpose

The purpose of this survey series is to forecast changes in aggregate consumer behavior.

Sample

One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.

Time Method

Longitudinal: Trend / Repeated Cross-section

Universe

All families living in continental United States dwelling units, exclusive of those on military reservations.

Unit(s) of Observation

Individual, Household

Data Source

personal interviews and telephone interviews

Data Type(s)

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Original Release Date

1984-05-11

Version History

2022-08-24 Masked variables V12, V13, and V14 for disclosure issues.

2018-02-15 The citation of this study may have changed due to the new version control system that has been implemented. The previous citation was:
  • University of Michigan. Survey Research Center. Economic Behavior Program. Survey of Consumer Attitudes and Behavior, Fall 1974. ICPSR07524-v2. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2022-08-24. http://doi.org/10.3886/ICPSR07524.v2
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Notes