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Canadian National Election Study, 1972 (ICPSR 7410)

Principal Investigator(s): Market Opinion Research (Canada) Ltd.


This study includes three separate surveys that focused on the 1972 national election in Canada. Two surveys were conducted prior to the October 31 election date, and the third immediately following the election. The first questionnaire (Part 1), administered in June-July 1972, elicited respondents' opinions on parties and personalities in federal politics and on issues such as inflation, constitutional reform, campaign spending, marijuana legislation, and the right of federal employees to strike. Respondents were also asked to assess the performance of the Prime Minister and the qualifications of the main opposition candidates. Finally, respondents were questioned about their partisan affiliation and their voting behavior over the past few elections. Respondents' sex was the only demographic information collected in this survey. The second survey (Part 2), conducted in September 1972, assessed respondents' opinions on political issues such as unemployment, Canadian/United States relations, environment, taxes, price controls, and certain federal programs. In addition, respondents were questioned about their candidate preference, partisan identification, and party preference for the upcoming election. Basic demographic data such as age group, level of education, occupation, religious preference, union membership, national origin, and family income were also included. The third survey (Part 3) was administered in early November to a sample that included both first-time respondents and a panel that had also been interviewed in September. Respondents were asked to evaluate the federal election campaign, the candidates, parties, and political issues. Voting behavior in both the federal and local elections was also assessed. Filter variables are provided in Parts 1 and 3 to identify questions present on different survey forms, and in Part 3 filter variables distinguish between respondents who voted, or did not vote in the 1972 election. Demographic information included age group, level of education, occupation, religious preference, union membership, national origin, and family income.

Series: Canadian National Elections Study (CNES) Series

Access Notes

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DS0:  Study-Level Files
DS1:  June-July, 1972 - Download All Files (3.646 MB)
DS2:  September, 1972 - Download All Files (3.784 MB)
DS3:  November, 1972 - Download All Files (3.793 MB)

Study Description


Market Opinion Research (Canada) Ltd. Canadian National Election Study, 1972. ICPSR07410-v2. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2001. https://doi.org/10.3886/ICPSR07410.v2

Persistent URL: https://doi.org/10.3886/ICPSR07410.v2

Export Citation:

  • RIS (generic format for RefWorks, EndNote, etc.)
  • EndNote XML (EndNote X4.0.1 or higher)


This study was funded by:

  • Progressive Conservative Party of Canada

Scope of Study

Subject Terms:    campaign expenditures, candidates, constitutional change, elections, environmental attitudes, inflation, labor strikes, marijuana, national elections, political attitudes, political campaigns, political issues, political leaders, political participation, political parties, price controls, taxes, unemployment, voting behavior

Geographic Coverage:    Canada, Global

Time Period:   

  • 1972

Universe:    Canadian electorate (permanent residents aged 18 and older).

Data Type(s):    survey data


Sample:    National probability sample, proportionate to size. Part 2 includes an oversample of Quebec.

Data Source:

telephone interviews


Original ICPSR Release:   1984-06-19

Version History:

  • 2006-01-18 File CB7410.ALL.PDF was removed from any previous datasets and flagged as a study-level file, so that it will accompany all downloads.
  • 2001-10-16 Extra lines containing extraneous characters were deleted in each of the three data files. The codebook is now available as a PDF file.

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