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Study of Political Violence Attitudes, Personal Experiences with Violence, Emotional Reactions to Assassination and Violence in the Media, 1968 (ICPSR 7354)

Principal Investigator(s): Levy, Sheldon G.; Ball-Rokeach, Sandra


This study, conducted in October 1968 by Louis Harris and Associates, Inc., focused on respondents' opinions about violence in the United States as well as their personal experiences with violence. In addition, several questions were asked concerning both news and entertainment media, including respondents' media preferences and which form of news media they relied upon for obtaining information on specific issues. Respondents were asked to rate television networks with respect to violent programming content and to state their opinions on television violence and its effects. Further questions sought to ascertain in what instances, both personal and political, respondents would be moved to specific acts of violence, and in what instances they would tolerate violence in others. A number of variables assessed knowledge of and feelings toward the assassination of public figures such as Dr. Martin Luther King, the Kennedys, and George Lincoln Rockwell. In addition respondents were asked about their interest in government and the presidential campaign of November 1968. Party preference, party identification, and anticipated presidential choice were ascertained, as well as opinions on Vietnam and civil rights. Demographic information includes age, sex, marital status, occupation, religion, income, and participation in the armed services.

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Study Description


Levy, Sheldon G., and Sandra Ball-Rokeach. Study of Political Violence Attitudes, Personal Experiences with Violence, Emotional Reactions to Assassination and Violence in the Media, 1968. ICPSR07354-v2. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1976. https://doi.org/10.3886/ICPSR07354.v2

Persistent URL: https://doi.org/10.3886/ICPSR07354.v2

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This study was funded by:

  • United States National Commission on the Causes and Prevention of Violence

Scope of Study

Subject Terms:    aggression, assassinations, civil rights movement, conflict, emotional states, entertainment industry, mass media, media coverage, media influence, news media, political affiliation, political violence, presidential elections, social influence, television violence, Vietnam War, violence, voter attitudes, voter expectations

Geographic Coverage:    United States

Time Period:   

  • 1968

Date of Collection:   

  • 1968-10

Universe:    Adult population of the United States.

Data Type(s):    survey data

Data Collection Notes:

Produced by Louis Harris and Associates, Inc., New York, NY, 1968.


Data Source:

personal interviews

Extent of Processing:   ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:

  • Created variable labels and/or value labels.


Original ICPSR Release:   1984-05-03

Version History:

  • 2010-10-13 SAS, SPSS, and Stata setups have been added to this data collection.

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