Fortune-Yankelovich Youth Study, 1966 (ICPSR 7348)

Published: Feb 16, 1992

Principal Investigator(s):
Fortune Magazine

Version V1

This survey of American youth of college age, including both college students and non-students, was conducted in 1968 by Daniel Yankelovich, Inc., for Fortune Magazine. The questions explored a wide range of issues reflecting personal values, career goals, and social and political philosophies. Among the major topics investigated were the respondents' opinions on the draft, civil disobedience, student riots, science and technology, and the generation gap. In addition, respondents were asked to compare their values with those of their parents, and to indicate societal values that they would adhere to, or reject. Demographic variables include sex, age, marital status, occupation, and income.

Fortune Magazine. Fortune-Yankelovich Youth Study, 1966. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1992-02-16.

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While the title indicates that the time period covered is 1966, the study was in fact conducted in 1968.

The 718 respondents were weighted to 1,701. Since all weighting was performed by replicating cards, no weight variable is included in the data.

American youth aged 18-24.

personal interviews

survey data




  • Data in this collection are available only to users at ICPSR member institutions.

  • The citation of this study may have changed due to the new version control system that has been implemented.
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This dataset is maintained and distributed by the National Archive of Criminal Justice Data (NACJD), the criminal justice archive within ICPSR. NACJD is primarily sponsored by three agencies within the U.S. Department of Justice: the Bureau of Justice Statistics, the National Institute of Justice, and the Office of Juvenile Justice and Delinquency Prevention.