Yankelovich Voter Study, 1972 (ICPSR 7347)

Published: Feb 16, 1992

Principal Investigator(s):
Time Magazine

https://doi.org/10.3886/ICPSR07347.v1

Version V1

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Project Description

Summary

This study was conducted by Daniel Yankelovich, Inc., for Time Magazine. A random sample of adults living in the 17 largest states in terms of electoral vote were interviewed by telephone shortly before the November 1972 election. Respondents were asked to state their partisan preferences, to identify major problems confronting the United States, and to compare the presidential candidates on such issues as welfare, government corruption, United States' policies toward China and Russia, jobs, defense, and taxes. Specific questions were asked about the public images of President Richard Nixon and Democratic party presidential candidate George McGovern. Demographic information includes age, sex, race, education, occupation, income, religion, and marital status.

Citation

Time Magazine. Yankelovich Voter Study, 1972. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1992-02-16. https://doi.org/10.3886/ICPSR07347.v1

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Subject Terms

campaign issues domestic policy foreign policy international relations Nixon, Richard McGovern, George political affiliation political attitudes political partisanship presidential candidates presidential elections public approval public opinion social problems voter attitudes United States

Scope of Project

Time Period(s)

1972

Data Collection Notes

The total N is weighted to 87,726.

Methodology

Sample

A random sample of respondents was drawn in each of the 17 largest states in terms of the 1968 electoral vote.

Universe

Adult population living in New York State, Ohio, Pennsylvania, Texas, California, Illinois, Michigan, Connecticut, New Jersey, Massachusetts, Indiana, Wisconsin, Missouri, Georgia, Florida, North Carolina, and Virginia at the time of the interview.

Data Source

telephone interviews

Data Type(s)

survey data

Version(s)

Original Release Date

1984-06-19

Version Date

1992-02-16

Notes

Data in this collection are available only to users at ICPSR member institutions.
The citation of this study may have changed due to the new version control system that has been implemented.

This study is provided by ICPSR. ICPSR provides leadership and training in data access, curation, and methods of analysis for a diverse and expanding social science research community.