Yankelovich Voter Study, 1972 (ICPSR 7347)

Version Date: Feb 16, 1992

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Principal Investigator(s):
Time Magazine

https://doi.org/10.3886/ICPSR07347.v1

Version V1

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Summary

This study was conducted by Daniel Yankelovich, Inc., for Time Magazine. A random sample of adults living in the 17 largest states in terms of electoral vote were interviewed by telephone shortly before the November 1972 election. Respondents were asked to state their partisan preferences, to identify major problems confronting the United States, and to compare the presidential candidates on such issues as welfare, government corruption, United States' policies toward China and Russia, jobs, defense, and taxes. Specific questions were asked about the public images of President Richard Nixon and Democratic party presidential candidate George McGovern. Demographic information includes age, sex, race, education, occupation, income, religion, and marital status.

Citation

Time Magazine. Yankelovich Voter Study, 1972. [distributor], 1992-02-16. https://doi.org/10.3886/ICPSR07347.v1

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Subject Terms

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Time Period(s)

1972

Data Collection Notes

  1. The total N is weighted to 87,726.

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Sample

A random sample of respondents was drawn in each of the 17 largest states in terms of the 1968 electoral vote.

Universe

Adult population living in New York State, Ohio, Pennsylvania, Texas, California, Illinois, Michigan, Connecticut, New Jersey, Massachusetts, Indiana, Wisconsin, Missouri, Georgia, Florida, North Carolina, and Virginia at the time of the interview.

Data Source

telephone interviews

Data Type(s)

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Original Release Date

1984-06-19

Version History

2018-02-15 The citation of this study may have changed due to the new version control system that has been implemented. The previous citation was:
  • Time Magazine. YANKELOVICH VOTER STUDY, 1972. Storrs, CT: University of Connecticut, Social Science Data Center [producer], 1973. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1975. http://doi.org/10.3886/ICPSR07347.v1
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Notes