Harris 1972 American Women's Opinion Poll (ICPSR 7326)

Published: Feb 16, 1992

Principal Investigator(s):
Louis Harris and Associates, Inc.


Version V1

This study was the second in a series of surveys commissioned by Virginia Slims. The first survey conducted in 1970 dealt with women's perceptions of their roles and status in American society. The present study focused on women's views of their own presence in political and economic life, and men's views of women with respect to the same issues. Four different samples were interviewed for this study: two women's samples comprising 2,009 respondents, and two mixed samples totaling 2,011 respondents. Questions probed respondents' attitudes toward women's changing status, discrimination against women, women's liberation groups, women in politics, and female politicians versus male politicians and their handling of various situations. Respondents were also asked about their partisan preferences, problems confronting the nation, their attitudes toward investments, borrowing, and saving, and other social and economic issues. Demographic data include age group, race, sex, marital status, number of minor children, religion, level of education, and 1970 family income. The data were obtained from the Institute for Research in Social Science at the University of North Carolina.

Louis Harris and Associates, Inc. Harris 1972 American Women’s Opinion Poll. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1992-02-16. https://doi.org/10.3886/ICPSR07326.v1

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Virginia Slims



Four national samples were drawn for this study: two samples consisting of women only, and two mixed samples of women and men. All samples were stratified by geographic region and metropolitan or nonmetropolitan residence. Multistage clustering techniques were employed to select sampling units within each stratum. States, counties, and then minor civil divisions (cities, towns, townships) were thus selected, using a probability that was proportional to the census estimates of their respective number of households. The selected civil divisions were then divided into segments containing approximately the same number of households. Respondents were randomly drawn from the adults of each sex within designated households.

Civilian noninstitutional population of the continental United States.

personal interviews

survey data



1984-06-20 ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:

  • Standardized missing values.
  • Checked for undocumented or out-of-range codes.


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  • The citation of this study may have changed due to the new version control system that has been implemented.
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