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Harris 1972 American Women's Opinion Poll (ICPSR 7326)

Principal Investigator(s): Louis Harris and Associates, Inc.


This study was the second in a series of surveys commissioned by Virginia Slims. The first survey conducted in 1970 dealt with women's perceptions of their roles and status in American society. The present study focused on women's views of their own presence in political and economic life, and men's views of women with respect to the same issues. Four different samples were interviewed for this study: two women's samples comprising 2,009 respondents, and two mixed samples totaling 2,011 respondents. Questions probed respondents' attitudes toward women's changing status, discrimination against women, women's liberation groups, women in politics, and female politicians versus male politicians and their handling of various situations. Respondents were also asked about their partisan preferences, problems confronting the nation, their attitudes toward investments, borrowing, and saving, and other social and economic issues. Demographic data include age group, race, sex, marital status, number of minor children, religion, level of education, and 1970 family income. The data were obtained from the Institute for Research in Social Science at the University of North Carolina.

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Study Description


Louis Harris and Associates, Inc. Harris 1972 American Women's Opinion Poll. ICPSR07326-v1. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1971. https://doi.org/10.3886/ICPSR07326.v1

Persistent URL: https://doi.org/10.3886/ICPSR07326.v1

Export Citation:

  • RIS (generic format for RefWorks, EndNote, etc.)
  • EndNote XML (EndNote X4.0.1 or higher)


This study was funded by:

  • Virginia Slims

Scope of Study

Subject Terms:    celebrities, economic behavior, gender roles, national economy, Nixon Administration (1969-1974), personal finances, political attitudes, political behavior, political change, political expectations, political partisanship, politicians, public figures, public opinion, sex discrimination, sexual attitudes, social problems, social status, social values, voting behavior, women, womens movement, womens rights

Geographic Coverage:    United States

Time Period:   

  • 1972

Date of Collection:   

  • 1972

Universe:    Civilian noninstitutional population of the continental United States.

Data Type(s):    survey data


Sample:    Four national samples were drawn for this study: two samples consisting of women only, and two mixed samples of women and men. All samples were stratified by geographic region and metropolitan or nonmetropolitan residence. Multistage clustering techniques were employed to select sampling units within each stratum. States, counties, and then minor civil divisions (cities, towns, townships) were thus selected, using a probability that was proportional to the census estimates of their respective number of households. The selected civil divisions were then divided into segments containing approximately the same number of households. Respondents were randomly drawn from the adults of each sex within designated households.

Data Source:

personal interviews

Extent of Processing:   ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:

  • Standardized missing values.
  • Checked for undocumented or out-of-range codes.


Original ICPSR Release:   1984-06-20



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