CBS News Monthly Poll #3 and Call-Back Poll, September 1996 (ICPSR 4480)

Published: Apr 21, 2008 View help for published

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CBS News


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This poll, fielded September 26-October 1 and October 6, 1996, solicited public opinion prior to and immediately following the first presidential debate held October 6, 1996. Respondents polled prior to the speech were asked to rate their level of satisfaction with the way things were going in the United States, and whether the government could have a positive impact on people's lives. Those respondents who were registered voters were asked about the likelihood that they would watch the upcoming presidential debate, what they thought were the most important issues for the candidates to discuss, whether the debate should include more than just the candidates from the two major political parties, and for whom respondents would vote if the election were held that day. Other questions asked about the political campaigns of President Bill Clinton and republican candidate Bob Dole, and the most important thing a president could do to solve issues such as economic problems and crime. A subset of respondents agreed to participate in a call-back poll, conducted immediately following the October 6, 1996, presidential debate. These respondents were asked whether they had watched or listened to the debate that evening, which candidate they thought won the debate, whether each candidate addressed the issues that mattered most to the respondent, whether Reform Party candidate Ross Perot should have been included in the debate, and whether the debate affected their vote. Information was also collected on whether respondents considered themselves part of the conservative Christian political movement, and whether they listened to political call-in radio shows. Demographic variables include sex, race, age, employment status, household income, education level, type of residential area (e.g., urban or rural), political party affiliation, political philosophy, voter registration status, the presence of children and teenagers in the household, and whether respondents had a child entering high school in 1996.

CBS News. CBS News Monthly Poll #3 and Call-Back Poll, September 1996. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2008-04-21.

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1996-09-26 -- 1996-10-01, 1996-10-06
(1) The data available for download are not weighted, and users will need to weight the data prior to analysis. (2) Variables R1-R7 refer to the call-back poll fielded October 6, 1996. (3) The original data file contained three records per case and was reformatted into a data file with one record per case. (4) The data and documentation for this study were acquired from the Roper Center for Public Opinion Research. (5) The variables AREA_CODE and EXCH_CODE were recoded for confidentiality. (6) Some questions were asked only of respondents who answered that they were registered to vote. Please refer to the data collection instrument for information on which variables were asked only of registered voters. (7) The variable INTERVIEW_ID was converted from character to numeric. (8) Value labels for unknown codes were added in variables Q5, Q6, Q7, Q8, Q21, and Q22.

Stratified random digit dialing. Within households, respondents were selected using a method developed by Leslie Kish and modified by Charles Backstrom and Gerald Hursh (see Backstrom and Hursh, SURVEY RESEARCH, Evanston, IL: Northwestern University Press, 1963).

Adult population of the United States aged 18 and over having a telephone at home.

survey data



2018-02-15 The citation of this study may have changed due to the new version control system that has been implemented. The previous citation was:
  • CBS News. CBS NEWS MONTHLY POLL #3 AND CALL-BACK POLL, SEPTEMBER 1996. ICPSR04480-v1. New York, NY: CBS News [producer], 1996. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2008-04-21.

The data contain weight variables that should be used for analysis. Please refer to the codebook documentation for information on weighting the call-back poll.


  • Data in this collection are available only to users at ICPSR member institutions.

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