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Survey of Consumer Attitudes and Behavior, Spring 1963 (ICPSR 3630)

Principal Investigator(s): University of Michigan. Survey Research Center. Economic Behavior Program


This survey was undertaken to assess consumer sentiment and buying plans, as well as hidden unemployment among males aged 16-21, the extent to which youths continued their education, joined the armed forces, or took part-time work when they could not find full-time jobs, the cost and perceived importance and meaning of college education for males and females, and the perceived relative merits of state and private universities. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, retirement, recession, and the national business situation. Other variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as their appraisals of present market conditions for purchasing these items. Additional variables probe respondents' opinions on the Cold War between the former Soviet Union and the West, the proposed government tax reduction, and the effect of these on business conditions, as well as their assessment of their financial status relative to the previous year. Information is also provided on respondents' savings, monthly bill payments, political party affiliation, club membership, and type of house and neighborhood lived in. Demographic variables provide information on age, race, sex, religion, education, marital status, occupation, family size, and family income.

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Study Description


University of Michigan, Survey Research Center, Economic Behavior Program. SURVEY OF CONSUMER ATTITUDES AND BEHAVIOR, SPRING 1963. Ann Arbor, MI: Institute for Social Research, Social Science Archive [producer], 1974. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1974. https://doi.org/10.3886/ICPSR03630.v1

Persistent URL: https://doi.org/10.3886/ICPSR03630.v1

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Scope of Study

Subject Terms:    Cold War, consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, disposable income, durable goods, economic conditions, education, employment, full time employment, inflation, interest rates, national economy, part time employment, personal finances, political affiliation, price fluctuations, purchasing, savings, tax cuts, unemployment

Geographic Coverage:    United States

Date of Collection:   

  • 1963-04--1963-05

Universe:    All families living in continental United States dwelling units, exclusive of those on military reservations.

Data Type(s):    survey data


Sample:    One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 70 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.

Data Source:

personal interviews


Original ICPSR Release:   1984-07-02

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