National Election Pool General Election Exit Polls, 2004 (ICPSR 35073)

Principal Investigator(s): National Election Pool; Edison Media Research; Mitofsky International


Election data for 50 states and the District of Columbia were collected through interviews conducted with voters as they left their polling places on election day, November 7, 2004. The Oregon election data were collected solely through pre-election telephone interviews because voting in that state was conducted entirely by mail. National sample respondents were asked a series of questions about their electoral choices, the issues surrounding the elections, and the factors that influenced their decisions. Questions focused on the direction of the country, national security, terrorism, the war in Iraq, the state and future of the nation's economy, gay marriage, and the George W. Bush presidency. Background information on national respondents includes age, race, gender, Hispanic descent, sexual orientation, age of children in household, marital status, political party, political orientation, employment status, education, religion, and family income. Data were also collected from the individual states and District of Columbia. Telephone surveys were conducted with absentee/early voters in Arizona, California, Colorado, Florida, Iowa, Michigan, Nevada, New Mexico, North Carolina, Oregon, Tennessee, Texas, and Washington State. Respondents were asked for their opinions of President George Bush, presidential candidate John Kerry, and the United States Congress, as well as for their vote choices in the relevant gubernatorial, senatorial, and congressional elections. Those queried were also asked whether they supported state-specific proposals, such as state funding of stem-cell research in California and defining marriage only as a union between a man and a woman in several states. Background information on individual state respondents includes age, race, gender, education, voter participation history, political party, political orientation, and family income.

Access Notes

Study Description

Scope of Study

Subject Terms:    candidates, election forecasting, exit polls, gubernatorial elections, Hispanic or Latino origins, Iraq War, national economy, national security, presidential elections, terrorism, voter preferences, voter turnout, voting behavior, voting precincts

Geographic Coverage:    United States

Time Period:   

  • 2004

Data Collection Notes:

These data are not available from ICPSR. Users should consult the data owners directly for details on obtaining the data and documentation.