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CBS News 'CBS.Marketwatch.Com' Internet Poll, January 1999 (ICPSR 2719)

Principal Investigator(s): CBS News


This special topic poll, fielded January 27-February 2, 1999, queried respondents on their attitudes regarding the Internet. Through a telephone survey, respondents were asked a series of questions about their awareness of, access to, understanding of, and usage of computers, electronic mail, the Internet, and online services. Those queried were asked whether their contact with this technology was limited or extensive and for work or personal use, whether computers and the Internet create or solve problems, whether the Internet brings people together or isolates them, and whether news and information obtained through the Internet is reliable. A series of questions sought respondents' experiences using the Internet to obtain the latest financial and sports news, product information, travel information, and entertainment information, to purchase products or travel tickets, to make hotel reservations, and to watch shows, play games, and visit adult entertainment sites. Respondents were asked about their knowledge of and experiences with the websites and online services of ESPN, Barnes and Noble, E-bay, Merrill Lynch, Amazon.com, E-trade, CBS.Marketwatch.com, AOL.com, Sportsline, Yahoo, CNN-F-N, and C-NET. Those queried were asked a series of questions about stock market investments and the Internet, including whether they had bought or traded stocks through the Internet, the speed of those transactions, and how frequently they checked their investments through online services. A series of questions addressed the use of electronic mail (e-mail), including frequency of use, whether email makes keeping in touch with others easier, whether the respondent had communicated through this media with someone they had never met in person and, for those not currently using the service, whether they felt left out. Further questions focused on respondents' computer skills, including the age at which the respondent first encountered computers and the Internet, their comfort level with this technology, and whether the lack or presence of computer skills had ever aided them in, or prevented them from, obtaining a job. Additional topics covered the importance of the Internet to school-age children, whether the Internet plays a major role in their daily activities, the presence of advertising on websites, and concern over the theft of personal information, child access to inappropriate information on the Internet, and the Y2K bug. The results of this survey were announced on the CBS website CBS.Marketwatch.com. Background information on respondents includes age, race, sex, education, religion, marital status, employment status, Hispanic origin, political party, political orientation, voter registration and participation history, age of children in household, family income, Internet and computer access, and measures taken to prevent child access to inappropriate Internet sites.

Access Notes

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Study Description


CBS News. CBS NEWS 'CBS.MARKETWATCH.COM' INTERNET POLL, JANUARY 1999. ICPSR version. New York, NY: CBS News [producer], 1999. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2007-11-20. https://doi.org/10.3886/ICPSR02719.v1

Persistent URL: https://doi.org/10.3886/ICPSR02719.v1

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Scope of Study

Data Collection Notes:

(1) This collection has not been processed by ICPSR staff. ICPSR is distributing the data and documentation for this collection in essentially the same form in which they were received. When appropriate, hardcopy documentation has been converted to machine-readable form and variables have been recoded to ensure respondents' anonymity. (2) The codebook is provided as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided through the ICPSR Website on the Internet.



Original ICPSR Release:   1999-06-23

Version History:

  • 2007-11-20 SAS, SPSS, and Stata setup files have been added to this data collection.

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