Evaluation of the Balance Calories Initiative, 2016 Baseline, Alabama and Mississippi (ICPSR 37110)

Version Date: Dec 17, 2018 View help for published

Principal Investigator(s): View help for Principal Investigator(s)
Deborah (Deborah Ann) Cohen, Rand Corporation


Version V1

The Evaluation of the Balance Calories Initiative collection includes datasets consisting of intercept interviews of adults and adolescents regarding their beverage consumption. This data was collected as part of an evaluation of the Balance Calories Initiative (BCI) campaign. The BCI is a campaign launched by the top three American beverage companies (Coca-Cola, Dr Pepper, and Pepsi) to help Americans reduce their consumption of sugar from beverages, especially through increasing interest in low- and no-calorie beverages. The BCI began in 2015, and was introduced to the Mississippi Delta region and Montgomery, Alabama in 2016. Researchers conducted point-of-purchase interviews in the South Delta and Montgomery communities to study the BCI campaign progress in predominantly low-income neighborhoods. Two non-BCI comparison communities matched by population and socio-demographic composition in the region, the North Delta of Mississippi and Birmingham, AL, were also included. Participants were recruited outside of retail food outlets, primarily grocery stores and big box stores, but also restaurants and convenience stores.

Demographic information in this collection include sex, age, race, education level, employment status, marital status, and categorical income.

Cohen, Deborah (Deborah Ann). Evaluation of the Balance Calories Initiative, 2016 Baseline, Alabama and Mississippi. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2018-12-17. https://doi.org/10.3886/ICPSR37110.v1

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Robert Wood Johnson Foundation (73587)


Inter-university Consortium for Political and Social Research
2016-08-08 -- 2016-11-22

Participants were customers outside food retail outlets who were invited to answer the survey. They were offered an incentive of a $5.00 gift card to complete the survey. Retail outlets included grocery stores, supermarkets, convenience stores, and restaurants within the intervention and comparison communities.


Customers of food retail outlets in the Mississippi Delta and in Montgomery and Birmingham, Alabama.

survey data

The study had 12,587 potential participants, including 8,875 adults and 3,328 children. Overall refusal rates were low, with 8.7 percent of females and 12.3 percent of males refusing participation. The refusal rate was 7.6 percent among African Americans, 21.8 percent among whites, and 24.6 percent among Latinos.


2018-12-17 ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:

  • Checked for undocumented or out-of-range codes.

These data are not weighted.


  • The public-use data files in this collection are available for access by the general public. Access does not require affiliation with an ICPSR member institution.

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This study is maintained and distributed by the Health and Medical Care Archive (HMCA). HMCA is the official data archive of the Robert Wood Johnson Foundation.