Survey of Consumer Attitudes and Behavior, Spring 1958: News Media (ICPSR 3632)
This News Media Survey provides information on consumer media exposure and interests, exposure to and views about science, opinions about scientists and Russian science, and long-distance telephone usage over time. Variables explore respondents' exposure to various media, their use of the media as a source of scientific information, their attitudes toward science, and the effects of science on society, their opinions of the character of scientists and the comparative quality of Russian and United States science, and the extent and quality of respondents' information about earth satellites. Other variables present information on the effects of the recession on respondents' families, their financial assets relative to the previous year, and their air travel. Demographic variables provide information on age, sex, race, marital status, education, occupation, religion, family size, and family income.
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University of Michigan, Survey Research Center, Economic Behavior Program. SURVEY OF CONSUMER ATTITUDES AND BEHAVIOR, SPRING 1958: NEWS MEDIA. ICPSR version. Ann Arbor, MI: Institute for Social Research, Social Science Archive [producer], 1975. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1999. http://doi.org/10.3886/ICPSR03632.v1
Persistent URL: http://doi.org/10.3886/ICPSR03632.v1
Scope of Study
Subject Terms: consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, disposable income, durable goods, economic conditions, employment, financial assets, inflation, information sources, interest rates, mass media, media influence, national economy, news media, personal finances, price fluctuations, purchasing, recession, science, scientists, travel
Geographic Coverage: United States
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Sample: One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 66 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
Original ICPSR Release: 1984-07-02
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