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Survey of Consumer Attitudes and Behavior, Spring 1958: News Media (ICPSR 3632)

Principal Investigator(s): University of Michigan. Survey Research Center. Economic Behavior Program


This News Media Survey provides information on consumer media exposure and interests, exposure to and views about science, opinions about scientists and Russian science, and long-distance telephone usage over time. Variables explore respondents' exposure to various media, their use of the media as a source of scientific information, their attitudes toward science, and the effects of science on society, their opinions of the character of scientists and the comparative quality of Russian and United States science, and the extent and quality of respondents' information about earth satellites. Other variables present information on the effects of the recession on respondents' families, their financial assets relative to the previous year, and their air travel. Demographic variables provide information on age, sex, race, marital status, education, occupation, religion, family size, and family income.

Series: Survey of Consumer Attitudes and Behavior Series

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Study Description


University of Michigan, Survey Research Center, Economic Behavior Program. SURVEY OF CONSUMER ATTITUDES AND BEHAVIOR, SPRING 1958: NEWS MEDIA. ICPSR version. Ann Arbor, MI: Institute for Social Research, Social Science Archive [producer], 1975. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1999.

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Scope of Study

Subject Terms:    consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, disposable income, durable goods, economic conditions, employment, financial assets, inflation, information sources, interest rates, mass media, media influence, national economy, news media, personal finances, price fluctuations, purchasing, recession, science, scientists, travel

Geographic Coverage:    United States

Date of Collection:   

  • 1958-05--1958-06

Universe:    All families living in continental United States dwelling units, exclusive of those on military reservations.

Data Type(s):    survey data

Data Collection Notes:

The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.


Sample:    One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 66 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.

Data Source:

personal interviews


Original ICPSR Release:   1984-07-02

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