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ABC News O.J. Simpson and the Media Poll, July 1994 (ICPSR 3867)

Principal Investigator(s): ABC News


This special topic poll, conducted by ABC News during July 1994, attempted to gauge opinion on the nationally televised O.J. Simpson trial. Respondents were also asked if they thought the country was going in the right direction or off track. Questions regarding the O.J. Simpson trial included how closely the respondents had been following the trial, whether they had seen the preliminary court hearing, how they would rate the media's coverage of the case, and if there was too much coverage of the case. Respondents were asked to speculate on coverage of the Simpson case and if the coverage had effected coverage of other stories, like domestic abuse. Respondents were asked whether they believed that Simpson would receive a fair trial, what they believed the verdict would be, and whether they believed he should get the death penalty if convicted. Background information includes level of education, age, ethnicity, and sex.

Series: ABC News/Washington Post Poll Series

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Study Description


ABC News. ABC NEWS O.J. SIMPSON AND THE MEDIA POLL, JULY 1994. ICPSR version. Radnor, PA: Chilton Research Services [producer], 1994. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2007-05-07.

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Scope of Study

Subject Terms:    fair trial-free press, media coverage, media influence, public opinion, Simpson, O.J., social issues

Geographic Coverage:    United States

Time Period:   

  • 1994-06

Date of Collection:   

  • 1994-07-19--1994-07-20

Unit of Observation:    individuals

Universe:    Persons aged 18 and over living in households with telephones in the contiguous 48 United States.

Data Type(s):    survey data

Data Collection Notes:

(1) Additional information about sampling, interviewing, weighting, and sampling error may be found in the codebook. (2) This collection has not been processed by ICPSR staff. ICPSR is distributing the data and documentation for this collection in essentially the same form in which they were received. When appropriate, documentation has been converted to Portable Document Format (PDF), data files have been converted to non-platform-specific formats, and variables have been recoded to ensure respondents' anonymity. (3) The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.


Sample:    Households were selected by random-digit dialing. Within households, the respondent selected was the adult living in the household who last had a birthday and who was home at the time of the interview.

Data Source:

telephone interviews

Restrictions: This data collection may not be used for any purpose other than statistical reporting and analysis. Use of these data to learn the identity of any person or establishment is prohibited.


Original ICPSR Release:   2004-09-02

Version History:

  • 2007-05-07 SAS, SPSS, and Stata setup files have been added to this data collection.



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