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Publications Search Results

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Pub. Year
Citation
1956
Sharp, Harry,  Mott, Paul . Consumer decisions in the metropolitan family. Journal of Marketing. 21, (2), 149-156.
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1996
Pollay, Richard W.,  Siddarth, S.,  Siegel, Michael,  Haddix, Anne,  Merritt, R.K.,  Giovino, G.A.,  Eriksen, M.P. . The last straw? Cigarette advertising and realized market shares among youths and adults, 1979-1993. Journal of Marketing. 60, (2), 1 -
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2008
Du, Rex Y.,  Kamakura, Wagner A. Where did all that money go? Understanding how consumers allocate their consumption budget. Journal of Marketing. 72, (6), 109-131.
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