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Pub. Type Journal Article
Title The last straw? Cigarette advertising and realized market shares among youths and adults, 1979-1993
Author(s) Pollay, Richard W.
Siddarth, S.
Siegel, Michael
Haddix, Anne
Merritt, R.K.
Giovino, G.A.
Eriksen, M.P.
Journal Journal of Marketing
Pub. Date Apr 1996
Volume 60
Issue/No. 2
ISSN 0022-2429

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