Joe Camel in a bottle: Diageo, the Smirnoff brand, and the transformation of the youth alcohol market

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The following citation is from the ICPSR Bibliography of Data-related Literature:

Mosher, James F. Jan 2012. Joe Camel in a bottle: Diageo, the Smirnoff brand, and the transformation of the youth alcohol market. American Journal of Public Health. 102, (1), 56-63. doi:10.2105/AJPH.2011.300387

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