Media Crime Prevention Campaign in the United States, 1980 (ICPSR 8050)

Principal Investigator(s): Mendelsohn, Harold; O'Keefe, Garrett J.


This data collection evaluated the effects of the "Take a Bite Out of Crime" public service advertising campaign. It sought to determine whether mass communications contribute to motivating the public to participate in crime prevention activities, and in what way the media could forge effective public communications on behalf of crime prevention. Variables cover perceptions and fear of crime, media use, sources of information about crime, and protective measures taken to prevent crime.

Access Notes

  • The public-use data files in this collection are available for access by the general public. Access does not require affiliation with an ICPSR member institution.


Dataset - Download All Files (6.586 MB)

Study Description


Mendelsohn, Harold, and Garrett J. O'Keefe. Media Crime Prevention Campaign in the United States, 1980. ICPSR08050-v2. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1983.

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This study was funded by:

  • United States Department of Justice. Office of Justice Assistance, Research, and Statistics (78-NI-AX-0105)

Scope of Study

Subject Terms:    community involvement, community participation, crime prevention, fear of crime, information sources, mass media, media coverage, perceptions, public service advertising

Geographic Coverage:    United States

Time Period:   

  • 1980

Date of Collection:   

  • 1980-04-12--1980-05-05

Universe:    All persons in the civilian noninstitutionalized population of the United States aged 18 and older.

Data Type(s):    survey data


Sample:    One-call, quasi-probability sample.

Data Source:

personal interviews

Extent of Processing:   ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:

  • Standardized missing values.
  • Checked for undocumented or out-of-range codes.


Original ICPSR Release:   1984-03-18

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