Survey of Consumer Attitudes and Behavior, April 1978 (ICPSR 8731)
These surveys were done to measure changes in consumer attitudes and expectations, to understand why these changes occur, and to evaluate how they relate to consumer decisions to save, borrow, or make discretionary purchases. This type of information is essential for forecasting changes in aggregate consumer behavior. Each quarterly survey contains approximately 40 questions, each of which probes a different aspect of consumer confidence. Open-ended questions are asked concerning evaluations and expectations about personal finances, employment, price changes, and the national business situation. Additional questions probe buying intentions for automobiles and the respondent's appraisals of present market conditions for purchasing houses, automobiles, and other durables.
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Economic Behavior Program, Survey Research Center, University of Michigan. SURVEY OF CONSUMER ATTITUDES AND BEHAVIOR, APRIL 1978. Ann Arbor, MI: Survey Research Center [producer], 1978. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1988. https://doi.org/10.3886/ICPSR08731.v1
Persistent URL: https://doi.org/10.3886/ICPSR08731.v1
Scope of Study
Subject Terms: business conditions, consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, disposable income, durable goods, economic conditions, employment, inflation, interest rates, national economy, personal finances, price fluctuations, purchasing
Geographic Coverage: United States
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Original ICPSR Release: 1988-03-16
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