Survey of Consumer Attitudes and Behavior, Spring 1974 (ICPSR 7523)

Principal Investigator(s): University of Michigan. Survey Research Center. Economic Behavior Program


This survey was undertaken to assess consumer sentiment and buying plans. Open-ended questions were asked concerning evaluations and expectations about personal finances, employment, recession, price changes, and the national business situation. Additional questions probed respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, and the respondents' appraisals of present market conditions for purchasing a house. Other items elicited information on respondents' degree of satisfaction with the amount of money in their savings accounts, their assessments of their financial status relative to the previous year and to that of their parents at a comparable age, their views of government and government officials, government's role in improving the quality of life, future energy supply, and their feelings about their lives, satisfaction with life in the United States, and their income and jobs. Data were also collected on respondents' knowledge of current affairs, as well as their opinions of the relative merits of small cars and standard full-size cars and foreign and American cars, penalties for marijuana use, treatment by public officials, freedom to make public speeches against democracy, communism in the United States, the United States government's help to the South Vietnamese government, government support for the rights of Black people, racial desegregation, Black empowerment, causes of crime and lawlessness, monetary drive of lawyers and doctors, the state of the public good, and unionization of workers. Respondents also provided information on their car ownership and plans to buy a new one, political party identification, self-identified ideological position, political party candidate preference, the state of health of respondents' parents and the health care and physical assistance provided. Demographic variables describe respondents' age, sex, race, marital status, education, occupation, religion, employment status, and family income.

Series: Survey of Consumer Attitudes and Behavior Series

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Study Description


University of Michigan, Survey Research Center, Economic Behavior Program. SURVEY OF CONSUMER ATTITUDES AND BEHAVIOR, SPRING 1974. ICPSR07523-v2. Ann Arbor, MI: University of Michigan, Survey Research Center [producer], 1974. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2006-05-04.

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Scope of Study

Subject Terms:    automobile ownership, civil rights, consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, disposable income, durable goods, economic conditions, employment, energy supplies, freedom of speech, government performance, health care costs, housing costs, inflation, interest rates, job satisfaction, life satisfaction, national economy, personal finances, price fluctuations, purchasing, quality of life, savings, unionization

Geographic Coverage:    United States

Time Period:   

  • 1974

Universe:    All families living in continental United States dwelling units, exclusive of those on military reservations.

Data Type(s):    survey data


Sample:    One respondent from each family unit in the dwellings sampled, usually the head of the family or the wife, was chosen. The dwelling units were selected by area probability sampling from 74 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.

Weight:    Weights are included in the dataset. Details are provided in the codebook.

Mode of Data Collection:    face-to-face interview, telephone interview


Original ICPSR Release:   1984-05-11

Version History:

  • 2006-05-04 The following files have been added to the collection: SAS, SPSS, and Stata setup files, SAS and Stata supplemental syntax files, SAS transport (XPORT) file, SPSS portable file, and a Stata system file. The card-image files and an OSIRIS dictionary have been removed from the collection. The original codebook has been updated by adding ICPSR-produced variable descriptions and removing OSIRIS-specific dataset listings.

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