Survey of Consumer Attitudes and Behavior, Summer 1975 (ICPSR 7481)

Principal Investigator(s): University of Michigan. Survey Research Center. Economic Behavior Program


This survey was undertaken to assess consumer sentiment and buying plans, as well as to provide information on consumer ideas of social change, the care of physically challenged parents, grandparents, and spouse, and labor unions. Open-ended questions were asked concerning evaluations and expectations about personal finances, employment, recession, price changes, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, and the respondents' appraisals of present market conditions for purchasing houses and other durables. Other variables probe respondents' opinions of their health relative to that of other people of their age group, their financial status relative to the previous year and to that of their parents at a comparable age, their job satisfaction, satisfaction with life in the United States and with treatment from public officials, and the role of government in improving the quality of life of the people. Other topics covered included government support for the rights of Black people, racial desegregation, Black empowerment, causes of crime and lawlessness, and the relative merits of small and standard full-size cars and small foreign and American cars. Data are also provided on respondents' perceptions of violence, policemen, social change, and Black protesters, and their assessment of the relative importance of equality, human dignity, respect for property and the law, freedom, and financial security for self and loved ones. Information is also provided on respondents' political party candidate preference and their self-identified ideological position, membership in unions and professional associations, the effect of the Landrum-Griffin Act on the running of unions, respondents' car ownership and the make and use of it, income tax refunds, and the state of health of respondents' parents, grandparents, and spouse. Demographic variables provide information on respondents' age, sex, race, marital status, education, occupation, employment status, religion, and family income.

Series: Survey of Consumer Attitudes and Behavior Series

Access Notes

  • Data in this collection are available only to users at ICPSR member institutions. Please log in so we can determine if you are with a member institution and have access to these data files.

  • ICPSR Logo

    This study is provided by ICPSR. ICPSR provides leadership and training in data access, curation, and methods of analysis for a diverse and expanding social science research community.


Dataset - Download All Files (15.225 MB)
ASCII + SAS Setup    SPSS Setup   

Study Description


University of Michigan, Survey Research Center, Economic Behavior Program. SURVEY OF CONSUMER ATTITUDES AND BEHAVIOR, SUMMER 1975. Ann Arbor, MI: Survey Research Center [producer], 1975. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1977.

Persistent URL:

Export Citation:

  • RIS (generic format for RefWorks, EndNote, etc.)
  • EndNote XML (EndNote X4.0.1 or higher)

Scope of Study

Subject Terms:    automobile use, automobiles, civil rights, consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, desegregation, disposable income, durable goods, economic conditions, employment, health status, household appliances, housing costs, inflation, interest rates, labor unions, national economy, older adults, personal finances, price fluctuations, purchasing, recession, social change, social justice, tax refunds

Geographic Coverage:    United States

Universe:    All families living in continental United States dwelling units, exclusive of those on military reservations.

Data Type(s):    survey data

Data Collection Notes:

The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.


Sample:    One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 74 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.

Data Source:

personal interviews and telephone interviews


Original ICPSR Release:   1984-05-11

Related Publications



Metadata Exports

If you're looking for collection-level metadata rather than an individual metadata record, please visit our Metadata Records page.

Download Statistics