Survey of Consumer Attitudes and Behavior, Fall 1961 (ICPSR 3628)
This survey was undertaken to assess consumer sentiment and buying plans, respondents' satisfaction with the appliances owned, and their opinions about the Cold War between the former Soviet Union and the West and its perceived effect on taxes and the economy, as well as their assessment of the possibility of an outbreak of a major world war in the near future. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, tax reduction, recession, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as their appraisals of present market conditions for purchasing these items. Other variables probe respondents' satisfaction with their location, neighborhood, and living space, and their assessment of their financial status relative to the previous year. Information is also provided on savings. Demographic variables provide information on age, sex, race, marital status, education, occupation, and family income.
One or more data files in this study are set up in a non-standard format, such as card image format. Users may need help converting these files before they can be used for analysis.
Data in this collection are available only to users at ICPSR member institutions. Please log in so we can determine if you are with a member institution and have access to these data files.
This study is provided by ICPSR. ICPSR provides leadership and training in data access, curation, and methods of analysis for a diverse and expanding social science research community.
University of Michigan, Survey Research Center, Economic Behavior Program. SURVEY OF CONSUMER ATTITUDES AND BEHAVIOR, FALL 1961. ICPSR version. Ann Arbor, MI: Institute for Social Research, Social Science Archive [producer], 1974. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1999. https://doi.org/10.3886/ICPSR03628.v1
Persistent URL: https://doi.org/10.3886/ICPSR03628.v1
Scope of Study
Subject Terms: automobiles, Cold War, consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, disposable income, domestic markets, durable goods, economic conditions, employment, household appliances, housing costs, inflation, interest rates, national economy, neighborhoods, personal finances, price fluctuations, purchasing, recession, savings, stock market conditions, taxes, tax cuts, world problems
Geographic Coverage: United States
The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.
Sample: One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 48 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
Original ICPSR Release: 1984-05-11
- Citations exports are provided above.
Export Study-level metadata (does not include variable-level metadata)
If you're looking for collection-level metadata rather than an individual metadata record, please visit our Metadata Records page.