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Pollay, Richard W.,  Siddarth, S.,  Siegel, Michael,  Haddix, Anne,  Merritt, R.K.,  Giovino, G.A.,  Eriksen, M.P. . The last straw? Cigarette advertising and realized market shares among youths and adults, 1979-1993. Journal of Marketing. 60, (2), 1 -
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