Principal Investigator(s): CBS News; The New York Times
In this survey respondents were asked about their previous voting behavior and about their opinions of the Democratic and Republican presidential and vice-presidential candidates. They also were asked how likely they were to vote in the 1988 presidential election, how they would vote if the election were held the day of the survey, if their minds were made up, how strongly they favored the candidates they chose, and who they thought would win the election. Other topics included whether respondents thought issues or personal characteristics were more important in choosing a president, what their thoughts were on the campaign process and the candidates' commercials, how often respondents watched television or read the newspaper, and how they thought candidates would handle crime, appointment of judges, the economy, the deficit, defense, the environment, keeping the United States out of war, and helping the middle class. In addition, respondents' opinions were sought on the death penalty, how well Ronald Reagan did his job, how much Dukakis or Bush would help Blacks, and how they would vote if other candidates were running against Bush or Dukakis.
One or more data files in this study are set up in a non-standard format, such as card image format. Users may need help converting these files before they can be used for analysis.
CBS News, and The New York Times. CBS News/New York Times Poll, October 21-24, 1988. ICPSR09151-v2. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2011-01-13. http://doi.org/10.3886/ICPSR09151.v2
Persistent URL: http://doi.org/10.3886/ICPSR09151.v2
Scope of Study
Subject Terms: Bush, George H.W., Dukakis, Michael, political advertising, political campaigns, political issues, presidency, presidential candidates, presidential elections, presidential performance, public opinion, Reagan, Ronald, voter preferences, voting behavior
Geographic Coverage: United States
Date of Collection:
Universe: Adults aged 18 and over in the United States.
Data Types: survey data
Data Collection Notes:
This file contains a weight variable that must be used in any analysis. The data contain blanks and alphabetics, and telephone exchanges have been recoded to '999' for reasons of confidentiality.
Sample: Stratified random digit dialing.
- Created variable labels and/or value labels.
Original ICPSR Release: 1989-09-26
- 2011-01-13 SAS, SPSS, and Stata setups have been added to this data collection.
Browse Matching Variables
IF YES IN Q.7d, ASK: What caused you to change your mind?
IF YES IN Q.44, ASK: Tell me about the commercial for Dukakis that made the biggest impression on you?
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