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Sweden Now, 1979 (ICPSR 8505)

Principal Investigator(s): Testologen, Ltd.


This is one of a series of consumer omnibus surveys conducted each year in Sweden. Among the main topics covered are: readership of different newspapers and periodicals, household ownership of a variety of consumer products, interest in purchasing additional consumer goods, shopping habits, interest in social issues, and interest in pursuing a variety of recreational activities.

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Study Description


Testologen, Ltd. Sweden Now, 1979. ICPSR08505-v1. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1987. https://doi.org/10.3886/ICPSR08505.v1

Persistent URL: https://doi.org/10.3886/ICPSR08505.v1

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Scope of Study

Subject Terms:    consumer attitudes, cost of living, household income, mass media, newspapers, purchasing, recreation, shopping

Geographic Coverage:    Global, Sweden

Time Period:   

  • 1979

Date of Collection:   

  • 1979-03-07--1979-04-27

Universe:    Swedish citizens ages 15-70.

Data Type(s):    survey data

Data Collection Notes:

Codebook documentation is in Swedish. ICPSR has provided an English translation for the introduction and variable description list. These data were made available by the Swedish Social Science Data Service.


Sample:    Randomized sample selected from population records.

Data Source:

mail surveys


Original ICPSR Release:   1988-06-01


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