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Sweden Now, 1974 (ICPSR 8500)

Principal Investigator(s): Testologen, Ltd.


This is one of a series of consumer omnibus surveys conducted each year in Sweden. Among the main topics covered are: readership of different newspapers and periodicals, household ownership of a variety of consumer products, interest in purchasing additional consumer goods, shopping habits, interest in social issues, and interest in pursuing a variety of recreational activities.

Access Notes

  • Data in this collection are available only to users at ICPSR member institutions. Please log in so we can determine if you are with a member institution and have access to these data files.


Dataset - Download All Files (5.797 MB)
SAS    SPSS    Stata    R    ASCII    Excel/TSV
ASCII + SAS Setup    SPSS Setup    Stata Setup   

Study Description


Testologen, Ltd. Sweden Now, 1974. ICPSR08500-v2. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2017-03-27. https://doi.org/10.3886/ICPSR08500.v2

Persistent URL: https://doi.org/10.3886/ICPSR08500.v2

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Scope of Study

Subject Terms:    consumer attitudes, cost of living, household income, mass media, newspapers, purchasing, recreation, shopping

Geographic Coverage:    Global, Sweden

Time Period:   

  • 1974

Date of Collection:   

  • 1974-02-18--1974-05-15

Unit of Observation:    individual

Universe:    Swedish citizens ages 15-67.

Data Type(s):    survey data

Data Collection Notes:

Codebook documentation is in Swedish. ICPSR has provided an English translation for the introduction and variable description list. These data were made available by the Swedish Social Science Data Service.


Sample:    Randomized sample selected from population records.

Time Method:    Cross-sectional

Weight:    The data are not weighted, however there is one weight variable, V5 (DROP-OFF WEIGHTING), that users may wish to apply during analysis.

Mode of Data Collection:    mail questionnaire

Data Source:

mail surveys

Extent of Processing:   ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:

  • Standardized missing values.
  • Checked for undocumented or out-of-range codes.


Original ICPSR Release:   1988-06-01

Version History:

  • 2017-03-27 The SPSS setup files were updated to conform to current standards. SAS and Stata setup files, as well as SPSS and Stata system files, a SAS transport (CPORT) file, a R data file, a tab-delimited data file, and a PDF codebook have been added to the collection.

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