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Electric Utility Rate Demonstration Project: Wisconsin, 1976-1980 (ICPSR 7880)

Principal Investigator(s): United States Department of Energy


One in a series of studies on customer response to utility regulatory pricing in early 1975, the Wisconsin demonstration project was carried out by the Federal Energy Administration (FEA) and the Wisconsin Public Service Commission (PSC) from 1976 to 1980. The study was originally called the Wisconsin Electricity Consumer Survey and was an experiment to generate and analyze data on the effects of peak-load pricing on residential electric consumption. The experimental design featured nine distinct peak load pricing treatments, a time of day demand treatment, a seasonal flat-rate treatment, and a control group. Six sets of data resulted from the demonstration: questionnaire surveys of the customers (both control and experimental), summary demographic information, utility load reports, weather data, and customer usage records. All six sets (representing the five main parts of the Demonstration Project series) are available in this data collection. Part 1 contains the customer survey response data from 400 control participants, and Part 2 contains the customer survey response data from 399 experimental participants. Data for both parts were gathered in the second only of three survey waves, which was administered in March 1979. Parts 4-6 each contain 28 days of data, with Parts 4 and 6 including hourly data. Parts 4-6 also contain identifying information that links their data to the pertinent customer/participant's demographic data in Part 3.

Series: Electric Utility Rate Demonstration Project Series

Access Notes

  • Data in this collection are available only to users at ICPSR member institutions. Please log in so we can determine if you are with a member institution and have access to these data files.


DS0:  Study-Level Files
DS1:  Part 1A: Questionnaire Survey, Control - Download All Files (31.034 MB)
ASCII + SAS Setup    SPSS Setup   
DS2:  Part 1B: Questionnaire Survey, Experimental - Download All Files (31.467 MB)
ASCII + SAS Setup    SPSS Setup   
DS3:  Part 2 -- Demographic Data File - Download All Files (29.389 MB)
DS4:  Part 3 -- Utility Load Data Group - Download All Files (29.552 MB)
DS5:  Part 4 -- Weather Data Group - Download All Files (29.437 MB)
DS6:  Part 5 -- Usage Data Group - Download All Files (160.886 MB) large file

Study Description


U.S. Dept. of Energy. ELECTRIC UTILITY RATE DEMONSTRATION PROJECT: WISCONSIN, 1976-1980. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1981. https://doi.org/10.3886/ICPSR07880.v1

Persistent URL: https://doi.org/10.3886/ICPSR07880.v1

Export Citation:

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Scope of Study

Subject Terms:    consumer attitudes, consumer behavior, demographic characteristics, econometrics, economic behavior, electric power, electric utilities, energy conservation, energy consumption, public utilities, regulation, utility rates, weather data

Geographic Coverage:    Green Bay, United States, Wisconsin

Time Period:   

  • 1976--1980

Date of Collection:   

  • 1977-04--1980-05

Universe:    Residential customers of the Wisconsin Public Service corporation (PSC) in 19 counties in northeastern Wisconsin, encompassing Green Bay, with an area of 10,000 square miles.

Data Type(s):    experimental data, survey data, event/transaction data, and administrative records data

Data Collection Notes:

1) The start and stop dates that are reported in all six parts of the Wisconsin demonstration are essential variables in the linkage process. These variables, used in conjunction with the utility code, weather station identification, and customer identification, enable the records of the separate data groups to be matched and merged or subset. When corrections of data values were made, and updated record was added to the file, but the originally reported data record was retained. In these instances where there are duplicate records for the same reporting period, the second record has the correct data values. 2) The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.


Sample:    A stratified random probability sample was drawn from nine consumption strata. The sampling units consisted of single-unit residential customers and the sampling frame was built from billing files excluding low-use customers.

Data Source:

(1) personal interviews, (2) telephone interviews, (3) utility usage and load records, and (4) National Weather Service records

Extent of Processing:   ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:

  • Standardized missing values.
  • Checked for undocumented or out-of-range codes.


Original ICPSR Release:   1984-05-11

Version History:

  • 2006-01-18 File CB7880.ALL.PDF was removed from any previous datasets and flagged as a study-level file, so that it will accompany all downloads.

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