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Yankelovich Voter Study, 1972 (ICPSR 7347)

Principal Investigator(s): Time Magazine


This study was conducted by Daniel Yankelovich, Inc., for Time Magazine. A random sample of adults living in the 17 largest states in terms of electoral vote were interviewed by telephone shortly before the November 1972 election. Respondents were asked to state their partisan preferences, to identify major problems confronting the United States, and to compare the presidential candidates on such issues as welfare, government corruption, United States' policies toward China and Russia, jobs, defense, and taxes. Specific questions were asked about the public images of President Richard Nixon and Democratic party presidential candidate George McGovern. Demographic information includes age, sex, race, education, occupation, income, religion, and marital status.

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Study Description


Time Magazine. YANKELOVICH VOTER STUDY, 1972. Storrs, CT: University of Connecticut, Social Science Data Center [producer], 1973. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1975. https://doi.org/10.3886/ICPSR07347.v1

Persistent URL: https://doi.org/10.3886/ICPSR07347.v1

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Scope of Study

Subject Terms:    campaign issues, domestic policy, foreign policy, international relations, Nixon, Richard, McGovern, George, political affiliation, political attitudes, political partisanship, presidential candidates, presidential elections, public approval, public opinion, social problems, voter attitudes, United States

Time Period:   

  • 1972

Universe:    Adult population living in New York State, Ohio, Pennsylvania, Texas, California, Illinois, Michigan, Connecticut, New Jersey, Massachusetts, Indiana, Wisconsin, Missouri, Georgia, Florida, North Carolina, and Virginia at the time of the interview.

Data Type(s):    survey data

Data Collection Notes:

The total N is weighted to 87,726.


Sample:    A random sample of respondents was drawn in each of the 17 largest states in terms of the 1968 electoral vote.

Data Source:

telephone interviews


Original ICPSR Release:   1984-06-19


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