This study is provided by ICPSR. ICPSR provides leadership and training in data access, curation, and methods of analysis for a diverse and expanding social science research community.
Yankelovich Voter Study, 1972 (ICPSR 7347)
Principal Investigator(s): Time Magazine
This study was conducted by Daniel Yankelovich, Inc., for Time Magazine. A random sample of adults living in the 17 largest states in terms of electoral vote were interviewed by telephone shortly before the November 1972 election. Respondents were asked to state their partisan preferences, to identify major problems confronting the United States, and to compare the presidential candidates on such issues as welfare, government corruption, United States' policies toward China and Russia, jobs, defense, and taxes. Specific questions were asked about the public images of President Richard Nixon and Democratic party presidential candidate George McGovern. Demographic information includes age, sex, race, education, occupation, income, religion, and marital status.
One or more data files in this study are set up in a non-standard format, such as card image format. Users may need help converting these files before they can be used for analysis.
Data in this collection are available only to users at ICPSR member institutions. Please log in so we can determine if you are with a member institution and have access to these data files.
Time Magazine. YANKELOVICH VOTER STUDY, 1972. Storrs, CT: University of Connecticut, Social Science Data Center [producer], 1973. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1975. http://doi.org/10.3886/ICPSR07347.v1
Persistent URL: http://doi.org/10.3886/ICPSR07347.v1
Scope of Study
Subject Terms: campaign issues, domestic policy, foreign policy, international relations, Nixon, Richard, McGovern, George, political affiliation, political attitudes, political partisanship, presidential candidates, presidential elections, public approval, public opinion, social problems, voter attitudes, United States
Universe: Adult population living in New York State, Ohio, Pennsylvania, Texas, California, Illinois, Michigan, Connecticut, New Jersey, Massachusetts, Indiana, Wisconsin, Missouri, Georgia, Florida, North Carolina, and Virginia at the time of the interview.
Data Types: survey data
Data Collection Notes:
The total N is weighted to 87,726.
Sample: A random sample of respondents was drawn in each of the 17 largest states in terms of the 1968 electoral vote.
Original ICPSR Release: 1984-06-19
- Citations exports are provided above.
Export Study-level metadata (does not include variable-level metadata)
If you're looking for collection-level metadata rather than an individual metadata record, please visit our Metadata Records page.