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Survey of Consumer Attitudes and Behavior, Fall 1953: Purchase Decisions (ICPSR 3634)

Principal Investigator(s): University of Michigan. Survey Research Center. Economic Behavior Program


This survey was undertaken to assess consumer sentiment and buying plans, as well as purchase decisions for durable household goods. Open-ended questions were asked concerning evaluations and expectations about personal finances, employment, recession, price changes, the world political situation, and the national business situation. Additional variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, and the respondents' appraisals of present market conditions for purchasing houses and other durables. Other questions were asked about respondents' assessments of their financial status relative to the previous year and in the immediate future, and their political party identification. Demographic variables provide information on age, sex, race, marital status, education, family income, and employment.

Series: Survey of Consumer Attitudes and Behavior Series

Access Notes

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Study Description


University of Michigan. Survey Research Center. Economic Behavior Program. Survey of Consumer Attitudes and Behavior, Fall 1953: Purchase Decisions [Computer File]. ICPSR03634-v1. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1975. https://doi.org/10.3886/ICPSR03634.v1

Persistent URL: https://doi.org/10.3886/ICPSR03634.v1

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Scope of Study

Subject Terms:    automobiles, consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, disposable income, domestic markets, durable goods, economic conditions, employment, household appliances, housing costs, inflation, interest rates, national economy, personal finances, political affiliation, price fluctuations, purchasing, recession, world politics

Geographic Coverage:    United States

Date of Collection:   

  • 1953-09--1953-10

Universe:    All families living in continental United States dwelling units, exclusive of those on military reservations.

Data Type(s):    survey data


Sample:    One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 66 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent aged 21 years and older from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.

Data Source:

personal interviews


Original ICPSR Release:   1984-05-11

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