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Survey of Consumer Attitudes and Behavior, Spring 1960 (ICPSR 3633)
Principal Investigator(s): University of Michigan. Survey Research Center. Economic Behavior Program
This survey was undertaken to assess consumer sentiment and buying plans, as well as retirement plans, recreational activities, and plans for financing children's education. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, retirement, recession, and the national business situation. Other questions were asked regarding respondents' assessments of their financial status relative to the previous year, their savings, investments and stocks, and the financing of their children's college education. Variables explore respondents' vacation, leisure time, and recreational activities, especially the types of outdoor recreational activities engaged in. Other variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as their appraisals of present market conditions for purchasing these items. Demographic variables provide information on age, sex, race, marital status, education, occupation, and family income.
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University of Michigan, Survey Research Center, Economic Behavior Program. SURVEY OF CONSUMER ATTITUDES AND BEHAVIOR, SPRING 1960. ICPSR version. Ann Arbor, MI: Institute for Social Research, Social Science Archive [producer], 1976. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1999. http://doi.org/10.3886/ICPSR03633.v1
Persistent URL: http://doi.org/10.3886/ICPSR03633.v1
Scope of Study
Subject Terms: consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, disposable income, durable goods, economic conditions, education costs, employment, financial assets, higher education, housing costs, inflation, interest rates, investments, leisure, national economy, outdoor recreation, personal finances, price fluctuations, purchasing, recreation, retirement plans, savings, stock market conditions, vacations
Geographic Coverage: United States
Date of Collection:
Universe: All families living in continental United States dwelling units, exclusive of those on military reservations.
Data Types: survey data
Data Collection Notes:
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Sample: One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 66 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available.
Original ICPSR Release: 1984-05-11
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