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Survey of Consumer Attitudes and Behavior, Spring 1961 (ICPSR 3629)

Principal Investigator(s): University of Michigan. Survey Research Center. Economic Behavior Program


This survey was undertaken to assess consumer sentiment and buying plans, as well as role conflict and role ambiguity in the labor force, the financial effect of unemployment in the same family over a period of time, and the relationship of unemployment to mobility. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, retirement, tax reduction, government spending, recession, and the national business situation. Other variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as their appraisals of present market conditions for purchasing these items. There are also variables that provide information about job characteristics and organizational settings in which people experienced conflict and ambiguity and the health effects of such work-related problems. Additional variables provide information on respondents' attitudes toward and experience with installment credit and public spending, and respondents' savings and investments, as well as their assessment of their financial status relative to the previous year. Demographic variables provide information on age, sex, race, marital status, education, occupation, employment history, and family income.

Series: Survey of Consumer Attitudes and Behavior Series

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Study Description


University of Michigan, Survey Research Center, Economic Behavior Program. SURVEY OF CONSUMER ATTITUDES AND BEHAVIOR, SPRING 1961. Ann Arbor, MI: Institute for Social Research, Social Science Archive [producer], 1975. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 1975. https://doi.org/10.3886/ICPSR03629.v1

Persistent URL: https://doi.org/10.3886/ICPSR03629.v1

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Scope of Study

Subject Terms:    anxiety, conflict, consumer attitudes, consumer behavior, consumer expectations, consumer expenditures, credit, disposable income, durable goods, economic conditions, employment, government spending, inflation, interest rates, job stress, labor force, national economy, occupational mobility, personal finances, price fluctuations, purchasing, recession, savings, stock market conditions, unemployment, work environment

Geographic Coverage:    United States

Date of Collection:   

  • 1961-05--1961-06

Universe:    All families living in continental United States dwelling units, exclusive of those on military reservations.

Data Type(s):    survey data


Sample:    One respondent from each family unit in the dwellings sampled, usually the head of the family, or the wife. The dwelling units were selected by area probability sampling from 66 primary sampling units. For each dwelling unit in the sample, an interview was sought with a respondent from the primary family and from each secondary family (if any). The head of the family (usually the husband) was the preferred respondent, but the wife could substitute if the head was not readily available. The employment questions were addressed to respondents who reported usually working for pay and who were working more than 20 hours per week at the time of the survey. In order to draw a representative sample of the working population, other employed adults in family units where the head was also present were also interviewed.

Data Source:

personal interviews


Original ICPSR Release:   1984-05-11

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