Principal Investigator(s): CBS News; 60 Minutes; Vanity Fair
This poll, the first of three fielded October 2012, is a part of a continuing series of monthly surveys that solicits public opinion on a range of political and social issues. Respondents were asked how likely it was that they would vote in the 2012 presidential election, whether they thought presidential campaigns were too long, whether they thought the 2012 campaign was more positive than previous campaigns, whether they thought there were too many political ads on television during the presidential campaigns, how much they trusted the accuracy of the political ads, how much influence the political ads had on their vote for president, and how effective they thought negative political ads were. Opinions were also sought about former President Bill Clinton, including whether respondents had a favorable opinion of him, whether their opinion of him was better at the time of the survey than when he was in office, and whether they would like to see Clinton serve another term as president if there were not a two-term limit. A number of questions were also asked about humor and entertainment. Finally, respondents were asked when they last voted in an election, whether they knew when they last registered to vote, how long they had lived at their current address, and whether they supported the Tea Party movement. Demographic information includes sex, age, race, social class, marital status, household makeup, education level, household income, employment status, religious preference, type of residential area (e.g., urban or rural), political party affiliation, political philosophy, whether respondents are currently registered to vote, and whether respondents thought of themselves as born-again Christians.
CBS News, 60 Minutes, and Vanity Fair. CBS News/60 Minutes/Vanity Fair National Poll, October #1, 2012. ICPSR34652-v1. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2013-06-11. http://doi.org/10.3886/ICPSR34652.v1
Persistent URL: http://doi.org/10.3886/ICPSR34652.v1
Scope of Study
Subject Terms: advertising, cellular phones, Clinton, Bill, entertainment, political advertising, political affiliation, political ideologies, political influence, political participation, presidency, presidential campaigns, presidential elections, public opinion, social classes, Tea Party movement, Thanksgiving, voters, voting behavior
Smallest Geographic Unit: congressional district
Geographic Coverage: United States
Date of Collection:
Unit of Observation: individual
Universe: Persons aged 18 years or older living in households with telephones in the Unites States.
Data Types: survey data
Sample: A variation of random-digit dialing (RDD) using primary sampling units (PSUs) was employed, consisting of blocks of 100 telephone numbers identical through the eighth digit and stratified by geographic region, area code, and size of place. Phone numbers were dialed from RDD samples of both standard land-lines and cell phones. Within households, respondents were selected using a method developed by Leslie Kish and modified by Charles Backstrom and Gerald Hursh (see Backstrom and Hursh, SURVEY RESEARCH. Evanston, IL: Northwestern University Press, 1963).
Weight: The data contain a weight variable that should be used in analyzing the data. The data were weighted to match United States Census Bureau breakdowns on age, sex, race, education, and region of the country. The data were also adjusted for the fact that people who share a telephone with others have less chance to be contacted than people who live alone and have their own telephones, and that households with more than one telephone number have more chances to be called than households with only one telephone number.
Mode of Data Collection: telephone interview
Extent of Processing: ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:
- Checked for undocumented or out-of-range codes.
Original ICPSR Release: 2013-06-11
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