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CBS News Monthly Poll #1, September 2010 (ICPSR 32505)

Principal Investigator(s): CBS News; The New York Times


This poll, fielded September 6-8, 2010, is a part of a continuing series of monthly surveys that solicits public opinion on a range of political and social issues. A national sample of 906 adults was surveyed. Respondents were asked whether they thought the country was headed in the right direction, which modern presidential library they would most like to visit, who they agreed with more over the building of an Islamic cultural center and prayer room two blocks from Ground Zero in New York City, the Muslim developer or his opponents, and whether seeing calorie counts on restaurant menus affected their eating habits. Respondents were queried on what they considered to be their biggest waste of time, whether they thought same sex couples would have a higher or lower rate of divorce when compared to heterosexual couples if they were allowed to marry, what they thought would eventually bring humankind to an end, whether they thought top college athletes should receive salaries, and who they thought was the most eligible single woman in the world. Finally, respondents were asked whether they would prefer a longer or shorter Fall season, whether they would like to see Daylight Savings Time extended to all year round, how often they expected to go out to the movies this season, whether they thought that the quality of entertainment programs on television had gotten better or worse when compared to when they were growing up, whether they thought that New Jersey was usually shown to be better than it really was or worse than it really was in movies and television, and whether they considered themselves to be a supporter of the Tea Party movement. Demographic information includes sex, age, race, marital status, education level, household income, employment status, religious preference, type of residential area (e.g., urban or rural), political party affiliation, political philosophy, and voter registration status.

Series: CBS News/New York Times Poll Series

Access Notes

  • Data in this collection are available only to users at ICPSR member institutions. Please log in so we can determine if you are with a member institution and have access to these data files.


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Study Description


CBS News, and The New York Times. CBS News Monthly Poll #1, September 2010. ICPSR32505-v1. Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor], 2011-12-01. https://doi.org/10.3886/ICPSR32505.v1

Persistent URL: https://doi.org/10.3886/ICPSR32505.v1

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Scope of Study

Subject Terms:    public opinion, same-sex marriage, student athletes, Tea Party movement, television viewing

Geographic Coverage:    United States

Time Period:   

  • 2010-09

Date of Collection:   

  • 2010-09-06--2010-09-08

Unit of Observation:    individual

Universe:    Persons aged 18 years and older living in households with telephones in the United States.

Data Type(s):    survey data

Data Collection Notes:

The data available for download are not weighted and users will need to weight the data prior to analysis.

The CASEID variable was reformatted in order to make it a unique identifier.

Truncated value label in variable EDUC was corrected.

This data collection was produced by CBS News, New York, NY.


Sample:    A variation of random-digit dialing (RDD) using primary sampling units (PSUs) was employed, consisting of blocks of 100 telephone numbers identical through the eighth digit and stratified by geographic region, area code, and size of place. Phone numbers were dialed from RDD samples of both standard land-lines and cell phones. Within households, respondents were selected using a method developed by Leslie Kish and modified by Charles Backstrom and Gerald Hursh (see Backstrom and Hursh, SURVEY RESEARCH. Evanston, IL: Northwestern University Press, 1963).

Weight:    The data contain weight variables that should be used in analyzing the data. According to the CBS News Web site, the data were weighted to match United States Census Bureau breakdowns on age, sex, race, education, and region of the country. The data were also adjusted for the fact that people who share a telephone with others have less chance to be contacted than people who live alone and have their own telephones, and that households with more than one telephone number have more chances to be called than households with only one telephone number.

Mode of Data Collection:    telephone interview

Extent of Processing:   ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection:

  • Performed consistency checks.
  • Created variable labels and/or value labels.
  • Checked for undocumented or out-of-range codes.


Original ICPSR Release:   2011-12-01

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